If you are active on the Digital Marketing scene, you will know just how important Mobile Marketing is to your Internet Marketing success.
Here is verified Mobile device statistics from Statista:
In 2015, 52.7 percent of the global mobile phone population accessed the internet from their mobile phone. This figure is expected to grow to 61.2 percent in 2018. As of February 2017, mobile devices excluding tablets accounted for 49.73 percent of web page views worldwide. Asia and Africa had a higher than average mobile traffic share with 65.1 percent and 59.49 percent of mobile traffic respectively. In 2020, the number of smartphone users worldwide is projected to reach 2.87 billion, up from 2.1 billion in 2016.
Mobile Marketing doesn’t have to sound like a daunting niche to delve into. Neither does it have to seem like something you can brush aside as not too important. You need tried and tested tips to excel in this area of internet marketing. And once you apply them, you immediately begin to get positive results.
We’ve been in the internet marketing seen for over 2 decades and have kept abreast of every new development in the industry. If you are just now paying attention to mobile marketing, we have to tell you are late.
But better late than never. So without anymore time to waste, let’s get to it.
Tried and Tested Mobile Marketing Tips to Get Instant Results
It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. Make sure your message is concise and understandable.
Design a Proper Website tailored to Mobile Devices
If you want a great mobile website, fork over the cash to hire a professional mobile website development firm. It can be very difficult to make a mobile site that is easy to use and good to look at. It can be helpful to hire a professional website designer with experience in mobile websites.
As you are developing a mobile website, you should also be including search engine optimization techniques. Since most mobile search is done through Google, that is the perfect starting point for your mobile SEO efforts.
As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. Always stay current with the newest technology out there or your business may suffer. Customers are always looking for the next best thing.
Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. Using language that they do not understand will only lead to your customer deleting the advertisement quickly, and that is possibly a lost sale.
You can take advantage of Location-based marketing with Mobile devices
Sensitivity to location is what sets mobile marketing apart. Mobile marketing offers the unique chance to know where you are located. This opens up new location-based options that do not exist anywhere else. Think about ways you could use the location-aware advantages of mobile marketing to enhance your business.
Mobile-device friendly maps can be used on your website to entice local customers. By including maps, customers can look up your location quickly from their phone.
Take advantage of your traditional website. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling.
Your home base is the main element of your campaign. Your mobile presence is dependent upon driving your customers to that base or keeping contact with those who are already in contact with you. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
How do you launch an effective Mobile Marketing Campaign?
Before formally launching your mobile marketing campaign, conduct thorough usability tests among your target market. Verify your message delivery system is functional before beginning your marketing campaign. Get your coworker’s impressions of your campaign messages before starting.
Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. This will make it easier to stay focused.
The most effective mobile marketing strategies implement changes gradually. You should operate this way too. Start with text marketing, then video marketing and finally go for mobile social media marketing. Make use of every tool possible.
Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. If you’re just starting to utilize mobile marketing, be very methodical in the way that you use the information you have learned from this article. Your efforts will likely reward you with increased sales and business growth.