Even if your business is not based on the internet, you can’t deny the influence the online world has on your business.
If you think this isn’t true, here are statistics from reliable sources to convince you:
- The World Economic Forum did a study and showed that, on average, 25% of a company’s revenue is affected by their reputation
- 86% of customers are willing to pay higher for services from a company with high ratings and review
- 70% of customers will do business with you again if you resolve a problem in a manner that is favorable to them
- 94% of people don’t get past the first page of search results on Google, and only 2% of people completely own the first page of results relating to them
- 83% of potential customers no longer trust adverts, they have more trust in online reviews by other customers
- 92% of consumers regularly read online reviews about a business to learn about them
1. Listen to What People are Saying About You
Nowadays people have the power to hurt your business with just 280 characters on Twitter or 2 paragraphs on Yelp. Basically, any form of free press that’s accessible to everyone; social media.
You have to pay attention to these things people are saying, respond to them respectfully and try to resolve any conflicts civilly. Anyone who encounters that bad comment about your business will also see your response to it and that can salvage the situation.
2. Monitor Your Online Mentions
You can’t really know what people are saying about you if you are not getting alerted of where your name is mentioned on the internet. There are many tools to help you with this. Example, Me On The Web.
When you can keep tabs on these mentions, you will always be on top of the situation. And your online reputation management won’t be too hard to handle any longer.
3. Own Your Search Engine Result Pages (SERPs)
In one of the statistics we began this article with, we mentioned that only 2% of people completely own the first page of results relating to them. This means 2% of people have very little to worry about in Search engine reputation management.
To successfully own your first SERP:
- Open and manage social media accounts for your business
- Sign up on LinkedIn and open a page for your business on LinkedIn
- Get a Wikipedia page about your business up and running
- Own multiple websites about your business
- Publish articles to reputable sites about your business
- Get authority websites to write about your business
With these tips, you can own the first search engine results page about your business. Only 6% of people look past the first page.
4. Be Smart About Social Media
Number 1 has prepared you for this point. Using social media is a learned skill. You don’t just get on social media and represent your business anyhow you see fit. Any amazing thing you do would be easily forgotten. But any mistake you make will boomerang forever. It’s very easy to become a meme, ask Samsung and their exploding Galaxy phones.
Employ a team of well-trained social media managers to handle your business’s social media pages the way it should be managed. This way you have less to worry about, and social media will act in your favor.
5. Admit When You are Wrong and Fix It
This is the manner in which you should approach communicating with your customers. Don’t always be on the defensive, and make sure you always avoid abusive language or blame throwing. Many people have made this mistake in the past and their business suffered for it.
So, employ these strategies and stay on top of the Search engine reputation management scene. It doesn’t have to be difficult anymore if you have the right skills, or if you employ expert services to help you.