8 Absolutely Essential Skills a Digital Marketer Needs for a Successful 2019

Being a
digital marketer is quite difficult, we understand that. You need to know,
understand and manipulate the several digital marketing channels that exist
today for the benefit of your marketing goals. That requires you to be updated
about the ever-changing web paradigms that directly influence digital
marketing.

For instance,
Facebook advertising has changed a bit. Free organic Facebook posts reach has
been readjusted by Facebook in such a way that it doesn’t favor business pages
anymore. You have to revise your Facebook Ads budget. Facebook said they are
“user-first”, hence, the adjustment. This particular aspect of digital
marketing is always changing and trying to stay current could make you dizzy.

Inasmuch as
the Digital Marketing industry is in a constant flux, wrapping your head around
the things you need to know shouldn’t be that difficult if you know where to
look and the right questions to ask. Also, having the right skills under your
sleeves is a major advantage.

8 Skills to Wrap your Head around the Digital Marketing Flux and Succeed in
2019

In this blog post,
we are going to give you 8 absolutely essential skills every digital marketer
should have in 2019 to push marketing results upwards.

1. Email Marketing

Email Marketing
Email Marketing

If you go back in time to the onset of electronic mail and how simple it was back then, it might be hard to envision it as a marketing tool. Yet, today it is such a major marketing tool that it has some specialized terms associated with it: Bounce, open rates, niche targeting, and conversions.

Email
marketing can serve you as a cordial way to connect with your loyal prospects
and customers. A lot of marketing campaigns owe their success to efficient
Email marketing.

2. Social Media Advertising and Marketing

Social Media Marketing and Advertising is quite complex because a lot of channels are involved, each of which have quite different rules. But once you sit down to get a hold on the concepts and how you can establish a good presence on each of the major ones, you’re set.

Social Media Marketing and Advertising
Social Media Marketing and Advertising

You also need
to understand how to use the paid sponsored posts option on each of these
social media sites. There are several techniques to encourage increased
engagement on your posts, increase followership, draw traffic to your websites
organically, etc. All you have to do is begin the process of learning and
judiciously applying your knowledge.

3. Search Engine Marketing ( SEM )

This particular aspect should also cover Search Engine Optimization ( SEO ). SEO is a way to gain traffic on your website organically, as opposed to SEM where you have to use paid search engine marketing like PPC via Google’s AdWords.

Google logo
Google

Ranking high
on search engine results is one aspect of Digital Marketing that isn’t fading
out (although the techniques for ranking high have changed over the years).
This is one aspect you have to give top priority.

4. Data Analysis

The end of 2018 and the beginning to 2019 has seen the sweet (sometimes annoyingly tedious) renditions of the terms “Data Science”, “Data analysis”, “Big data”. Data, data, data. It is everywhere. What does this mean for the average computer user? Well, possibly not so much. But if your line of work uses data, it’ll be wise to harness the power of data analysis for better success.

Managing your Data in Digital Marketing

Sounds like a
great idea, right? Someone already thought of it. If you’re just signing up on
the idea of using Data Analysis for Digital Marketing, you may not be too late.

Although some
Digital marketers might find this quite challenging, evidence shows that others
have made big gains (one mentions $300
million dollars a year
).

5. Digital Marketing Platforms and Tools Proficiency

Marketing used
to be quite difficult to do before the invention of several tools and platforms
which make your digital marketing job so much easier. From scheduling social
media posts to analyzing the performance of a marketing campaign, several tools
(many of them free) have been made available to help you. Example are Hootsuite, Buffer, Google analytics,
Facebook Insights, Canva, Twitter analytics, etc.

Learning how
to use these will greatly boost your efforts to unimaginable highs, especially
when you use excellent judgment with them. Some platforms you can begin
exploring are Mail Chimp, Aweber,
Marketing Asset Manager, etc.

6. Mobile Marketing

In one of our recent
blog posts, we talked about mobile
marketing
.  We quoted Statista
in that post saying:

“In 2015, 52.7 percent of the global mobile phone population accessed the internet from their mobile phone. This figure is expected to grow to 61.2 percent in 2018. As of February 2017, mobile devices excluding tablets accounted for 49.73 percent of web page views worldwide. Asia and Africa had a higher than average mobile traffic share with 65.1 percent and 59.49 percent of mobile traffic respectively. In 2020, the number of smartphone users worldwide is projected to reach 2.87 billion, up from 2.1 billion in 2016.”

Statista.com

The use of mobile devices changed the landscape of internet marketing
many years ago, and it still continues to do so as more of the share of internet
access is taken by mobile devices as opposed to desktop.

Mobile Marketing skill is something you, as a Digital Marketer, should
have had yesterday. This is no longer something to look over.

7. Content Marketing

You cannot
talk about internet marketing without mentioning Content. You have probably
heard “Content is King”, but the King is useless if you can’t move him around
on the chessboard. If you put your content in the face of potential customers,
you are doing well. It will begin to reflect in SEO , leads and sales, and
increased engagement and traffic.

8. Viral Marketing

For some
people, this will be the first time they’re hearing the term “Viral Marketing”.
Here’s an intro, courtesy of Wikipedia:

“Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.”

Wikipedia.com

Viral
marketing is the best way to move content fast. Some digital marketers have taken
this thing to a whole new level. You most likely know of some of them, like Buzzfeed. Its benefits for brand
awareness are almost immeasurable. You have to watch the masters, learn from
them and apply that knowledge for your own brand’s benefits.

To learn more
about the latest Digital Marketing trends and techniques for consistent success
in your Marketing efforts, talk to the
award-winning Internet Marketers
in Cyber Controller.