Business Reputation Management , despite how specialized and technical it sounds, most people think they can afford to ignore this major aspect of their business marketing strategy. Any business that takes Online Marketing seriously has to respect Business Reputation Management because that the three-legged stool on which online marketing of a business sits in 2019.
How do you then boost your business reputation management skills so the stool doesn’t give way under your online marketing strategies? It is very easy to say it easy. But it is not. That is why specialized businesses exist so you can outsource this kind of thing. Giving in 100% effort 24 hours a day 7 days a week to online reputation management is the only way to do this efficiently. One small mistake, which most times may not be your fault, can overhaul all your past efforts and make them useless. So you constantly have to be on your toes.
6 Tips to Boost Your Business Reputation Management Skills
Here are 6 ways you can stay on your toes and keep your Business Reputation Management skills up there so your competitors won’t drown you.
1. Blog Frequently
Many times when your business is searched on the search engine, contents on the web that have your business name attached to it, rank first. If bad content are the only ones available about your business online, that is what people will find when they look you up on the internet. Blogging is the number one way to control the content that ranks high on Search Engine Result Pages (SERPs), so you can have good content about your business up there. Blog frequently about relevant topics that your audience are most likely to enjoy and benefit from.
2. Increase your Online Presence
There are many ways to increase your online presence for your business. From Yelp, to Google maps, social media sites, and most importantly, your own business website, you can spread your wings on the internet and dominate search results about your business. You can also get a Wikipedia page (this is highly recommended).
3. Use Your Social Media Accounts Efficiently
Opening a social media account page is great, but managing and using it correctly is even better. This is a way to reach your customers directly and keep them updated about your business and respond to them. If your business is not on social media in 2019, you are actually planning to fail. So please, take advantage of Facebook, Twitter, Instagram, Youtube and others to boost your social media efficiency.
4. Avoid Online Arguments
Now that you are on social media and posting comments and posts is so very easy, be careful what you are talking about. Engaging in arguments has no advantage. Make sure you are only talking about helpful, beneficial and informative things about your business and your industry. Don’t engage in social media debates that have no end.
5. Listen and Respond to Your Customers
Since being on social media is a way to reach out to your customers, tip #5 goes without saying. Ensure you are not ignoring your customers when they try to reach out to you through comments, mentions or direct messages. Use apps like Hootsuite and Tweetdeck to keep track of these messages addressed to you. Reply immediately, and important rule of thumb is respond within half an hour. That is why you need staff dedicated to this branch of marketing. Which brings us to #6.
6. Invest in Business Reputation Management
You have to hire a dedicated team to work on your Business Reputation Management if you wish to get the most from it. An Online Reputation Management is a smart way to go.
So if you need your Online Reputation managed properly in the best way possible,talk to the masters of Internet Marketing, Cyber Controller.
If you already have bad reviews about your business online, and its stopping you from getting new customers, learn how we can help you turn that around.