Online Reputation Management (ORM) Companies or agencies use special techniques to beat negative comments about their clients on the internet. The idea is to use positive web pages to push negative pages down into the oblivion of double-digit Search Engine Results Pages (SERPs) numbers.
So how do they do it? What do they know that other webmasters don’t know?
We are going to acquaint you with some of our techniques. If you are not seeing everything, that’s because we have to own some trade secrets. Come on.
1 — Using Keyword in SEO title
You can see The SEO title can by wavering your mouse over the tab in your browser — see the model. This method is one of the primaries ways to indicate to a search engine the purpose of your page. Missing a keyword in the SEO title is a big mistake. For example, if the keyword is “XYZ Electronics” your SEO title should start with “XYZ Electronics.”
2 — Using the Keyword in the URL
Wherever feasible, add your keyword in your URL. Whether it’s in your domain title (keyword.com) or a slug (website.com/your-keyword/), getting your keyword into your web address is just another key that gives you a leg up on your opponents and benefits you in ranking the keyword you’re targeting.
3 — Keyword Use in Content
There is no one formula to implement the keyword density. All the old strategies are things of the past. What you need is to use your keyword at least one time in your content and one time in the first paragraph. You may use variations of keyword throughout your content but keep it limited, so it does not count as spamming. If your content reads like it has too many keywords, try to remove as many as you can. For quality content even using the keywords two times is enough.
4 — Keyword in the H1 tag
The H1 is another crucial search engine optimization indicator. I prefer to use an exact match or partial match of the keyword when using it with the H1 tag, thus not repeating the same words in the SEO title.
For example, if you’re keyword is XYZ Electronics, and that’s in your SEO title, I might secure the H1 “About XYZ Electronics” or “XYZ Electronics Background” or “XYZ Electronics Holdings.”
5 — Content-length
The more extended content rank better. Check out this analysis by Neil Patel or this study by Backlinko. Both reports point to long-form QUALITY content as being a significant ranking determinant. In brief, go over and ahead in your content improvement (1,000-2,500 words is what we intend for) and you give yourself a high chance to rank higher.
6 — Uniqueness
This one is a given; however, often people use repeated or copied content to reach the ideal content length. Believe me; this approach will not work, as Google algorithm is fast and will push you in the last pages of search engine results.
Here’s how Google works:
When you Google anything, Googlebot tries to return the search results that are concerning the search. But it’s not going to respond the same or similar results. That would be a poor user experience.
Imagine if you Googled, “How to make money on the Internet” and every search result takes you the repeat information. You may get irritated and move to a new search engine like Bing, and Google most certainly doesn’t want that to happen.
So, if we’re the ones who are working on your content optimization, we will only work with new and unique content for your reputation management campaign.