One of the best marketing strategies for online businesses is article submission. It’s cheap, effective and easy. If you are thinking about using article submission to promote your business’s products and services, make sure that you keep in mind the tips below.
You should create your own unique logo. It is often thought that only big companies can have good logos that people remember, but clearly this is false. Your readers will recognize your logo and it will give you credibility. Your articles will get more attention if they are associated with a logo your readers recognize.
If you are in a writing rut, try sparking some controversy. Stick to well known brands that everyone can relate to when doing this. This move becomes self-generating publicity as people link back to your blog. Reward new readers by providing them with high quality content that is backed by real knowledge.
Use short paragraphs, like this one. Evidence shows that people have a harder time concentrating when reading online content. So, make both the article and each paragraph as short and concise as possible.
Give some thought to outsourcing. If you don’t have time for article writing, you can hire a freelance writer. In the long run, you will be saving time and even boosting traffic to your website. So while it is somewhat costly, it is well worth it.
Do your homework on the rules of the article directory. There are varied submission guidelines for each directory.
Do your best to avoid auto writing services for your content. While you can generate many articles quickly this way, it doesn’t mean they will be of high quality. A lot of them are not even written in proper English. It is likely in your best interest to create your own content. You will get better at it with time and practice and be able to produce more and more content in less amount of time.
If you want to succeed at article advertising, you have to be savvy about Internet marketing and SEO. Make sure that you’re learning about search engine optimization in order to increase the rankings of your articles. If you publish it and do nothing more, they won’t come. You must directly approach it while keeping your goal in mind.
It’s important that you attract as many readers as you can to your readers because this will increase your chance of success with article advertising. That said, you don’t want to go beyond your target audience. It’s much better to have thousands of customers that are interested than millions that aren’t. Your target audience should never be neglected.
Be sure to write about a topic people want to know about. “How to” articles or writing with diagrams and information graphics seem to be popular. Do this, along with putting out a high-quality poll every month, and you’ll discover your traffic increase.
Do you need article ideas? You may want to consider writing some articles with a new slant. For example, if you are writing travel articles, you could try targeting a specific group of people. Write family tips about traveling with kids. Conversely, you might write tips relevant to traveling as a senior citizen. Look for problems that people in your niche may run into and you will always find something to write about that is in demand.
Having clear and interesting headlines is one of the best ways to promote your articles. This means they will already be interested in what you have to say and genuinely desire to read the article.
Write good articles. Directories will not accept your articles if they are full of grammar issues. Even if they are accepted by the directories, people reading them aren’t going to give you much respect if they’re not written well. Hire a good writer if you are not one yourself.
Publishing articles is not effective without the proper marketing. Online directories that contain different articles can be a great place to market your articles and gain exposure. Submit to many of them and watch your traffic increase.
Make your articles helpful and valuable. This matters more than anything. Readers can easily tell the difference between copy that was written for selfish reasons versus content that was actually meant to help the readers.
Keep track of any articles that you write to ensure that they are getting the traffic they deserve. Review your data, including visitor volume, time spent reading pieces and other information and you can determine the content your readers like best. Focus on the best topics to ensure you’re getting the most return on your investment of time.
Always try to incorporate relevant articles into your website. There is no better way to build a loyal following than showing a concerted effort to provide valuable content for free. Everybody is interested in making sales, but giving something useful at no charge initially is a good way to convince customers to make a purchase.
Content is the single-most important element of article submission. This is why you must look at your target audience and think of exactly who they are and what they will find interesting and enjoyable.
Your articles should be short and straight to the point. Filler words and fluff are not needed when generating content. Try to use between 250 and 500 words for each article. Keep the article interesting so that readers will actually finish the entire article without becoming bored.
Don’t just stick to one topic or type when writing your articles. This will become boring for your readers as well as for yourself. Publish some how-to articles along with glossaries of specific niche terms for novices. Another way to draw readers in is to ask a question in your article title that is answered in the article itself.
Article promotion is extremely useful as a method of promoting business sales. Writing articles is simple, affordable and very efficient. When you follow the advice you’ve just been given, you can start using article promotion to your advantage.