Your business’s online reputation plays a big role in how successful your business will be. This wasn’t exactly the case years ago when the ecommerce sphere was still passive. But today, customers control a major share of ecommerce influence, thanks to the increasing social and active (as opposed to passive) nature of the internet.
Here are 4 ways your business’s reputation on the internet can bring in more customers to you by influencing how potential customers think about your business.
1. Potential Customers Research Online Before Visiting a Business
Did you know that current 2019 statistics show that 91% of customers read online reviews before visiting a business?That means that 9 out of every 10 customers who walk in through your doors have already learned about the quality of your services or products online. That is almost every customer. You have no excuse not to be aware of what people are saying about you online.
2. Potential Customers go to the most top-rated businesses
The stories of businesses that hit a big break after someone influential on the internet praised them on twitter or some other social media site is almost everyday’s headlines. Your business can be one of those headlines. If you consistently provide excellent services and provide great quality products, don’t keep quiet about it. Ask your customers to give you good reviews online. Sites where customers go to read about your business range from Yelp, Facebook and very importantly, Google Maps .
Having good reviews will have you welcoming more new customers everyday. You will get used to hearing, “I read a review about you guys online, I hear you make great pizza here” or something else you do.
3. Potential Customers avoid poorly rated businesses
If good reviews pull in more customers, bad reviews chase them away. Really, they do. How many people will walk into a coffee shop with a 1-star rating? Yet, some businesses don’t bother about what is said about them online.
Remember that 9 out of 10 of your customers check you online before walking in. That means if you have a bad rating, 9 out of the 10 customers you should have had if your rating was good, will not walk into your business place. That means 90% less business, 90% less profit. It’s only a matter of days before you sell your business or shut down for good.
4. Potential Customers research the top-rated SEO pages
SEO is Search Engine Optimization. This refers to how likely search engines will recommend content from your website to people who search for things in your industry. This directly influences the traffic on your site and in turn, your sales conversion online. If other people have expressed displeasure with your business, you will notice that search engines will suppress your content and push your website way down to the list so customers are very very unlikely to find you.
But with better reviews, you shoot to the top. You cannot continue to ignore ORM.
Talk to Cyber Controller today to learn how your Business’s Online Reputation can be optimized to keep you at the top of the winning team, every time.