When you’re thinking about marketing a business, you may be thinking about the effectiveness of different marketing techniques. Email promoting is a proven method of communicating with existing and potential customers alike. Here are a few tips on how to make e-mail marketing work for you.
Each message needs on clear message. Keep the content down to a digestible amount of material. Throwing too much at a customer will overwhelm them. Keep your messages on topic, of reasonable length, and interesting to read. People will appreciate having access to clear information and not having to read through a long email.
Test out different subject lines with the A/B testing method. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Experiment with, and evaluate, different email layouts. The beginning of your emails should include new information and offers. Experiment with a variety of formats, though, to determine which formats provide the best responses. When you have a layout that is very effective, stick with it. This way your readers know exactly what to expect and where they can find what they would like to read.
Stay consistent. Always use the same company logo and colors in your email. Use a standard, easy-to-read font. Your recipients will be more aware of the appearance of your messages and focus on them. For a business to be successful, it needs to be instantly recognizable, especially when it comes to marketing with email.
Give your customer a clear choice to opt in to your e-mail marketing, and an easy way to opt out, in order to build customer confidence. If this isn’t done, you’ll have a risk of losing your customers’ trust and their interaction with you, which can cause your business to have a bad reputation. You may even be blacklisted, which really hurts your company’s credibility.
Having an unsubscribe link where it can be clearly seen is a great idea. You want to make sure you provide the unsubscribe link and make it easily available for the customer to find. Ideally, your users should feel like they have control over the messages that they receive, and they should never feel forced into receiving them.
Try learning how to not come across like spam by viewing spam. Make a new email and start posting it online and you will quickly receive spam. Educate yourself on how these spammers are incorrectly using email marketing and go your own way. By not spamming others, you immediately make yourself more credible.
Always take feedback seriously when it comes to your marketing with email campaign. Active feedback and/or passive feedback can be quite helpful. Active feedback is obvious: ask for suggestions and opinions from your readers. Passive feedback is less obvious, or sometimes non-existent, to readers. Use the tools at your disposal to analyze how many people read your emails and how often the links within are clicked.
Remember, that many of your email subscribers will be reading your mailings on mobile devices, like smartphones. Mobile devices have lower resolutions, so your space will be limited. Understand the limitations that mobile devices have, and find ways to work around them.
Take advantage of pre-header material to make the various email previewers work in your favor. A preheader consists of the initial line of text in the email that is highlighted in the email previewer. Email clients, such as Gmail, display this text immediately after the subject. Therefore, this is an excellent method of getting the attention of your readers.
Don’t forget that you’re building a brand and reputation through your e-mail marketing campaign. Avoid doing anything that could be considered misleading. Keep in mind the reputation of your business is at stake.
Right on the subscription form, tell your new subscribers about the emails they can expect you to send them. Let them know exactly the types of emails they will receive and how often they will receive them. This prevents someone who expected infrequent emails about cats, for example, from becoming surprised when they get one email a week about dogs.
Customize your messages in any personal manner that is available to you, so you can send messages to subscribers that let them feel like people. If it feels more like a form letter to them, they are more likely to just delete it or block it from receiving any more. Adding in their first name is very easy, but take it step further. Try to retain data about the time, place and reason for their initial registration with you. Mention these items in the email message.
Be sure to put added emphasis on special events and holidays when devising your marketing via email strategies. Create the year’s business strategy with holiday and event promotions in mind. Christmas, Easter and Valentine’s Day are excellent times to create a profitable email marketing promotion. It’s possible to boost your sales a bit by doing a little extra marketing during slower times throughout the year.
Marketing with email is a cost effective way of promoting your company. Many of the tips here will make your emails more noticeable than your competitors while allowing you to keep your eyes open for new plans that will keep your marketing campaign alive for your customers.