TIP! Offering contests is an effective way to increase your fan base. Offer users prizes and discounts in exchange for encouraging people to like your page.

Do you want to market a product but can’t get started? If this is that case, Facebook marketing might be the answer you’re looking for. You have the ability to reach millions of people. Keep reading to find out more.

TIP! Link all of your published content to your Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts.

Be sure that all of your online content is linked to and from Facebook. Even your blog should link to your Facebook page. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

TIP! See if Facebook advertisements are a good fit. Your products or service will only receive so much promotion from your normal postings.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Facebook users tend to be drawn to these kinds of pages over plain pages.

Giveaways are very helpful in marketing. Give something away a winner picked from you followers. Don’t give away anything expensive; just make it something that your fans will want.

TIP! Know when you ought to make posts about the business outside of a personal Facebook page. Posting on Facebook pages that are not your own can get you a lot of attention.

Chose what you share as an update carefully. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Your content should entertain, educate or offer some help. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.

Facebook Ads

TIP! Always respond to comments as well as posts that are posted on your Facebook wall. If someone goes to the effort to contact your business, you should take the time to talk with them.

If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Facebook ads that target customers with a specific interest may be a better bet.

TIP! The goal of using Facebook is to garner more sales. Setting monthly sales goals can guide your efforts.

Immediately answer any questions and comments that your followers post on your Facebook wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.

TIP! You should start a group page for your company. This should be a place for customers to get answers to their questions as well as chat among themselves.

Build your brand’s personality. When people see posts that are boring or stale, they will think that your products are also stale and boring. Adding some personality can be great as long as it always remains professional.

TIP! All your content needs to be “Share”-able. The more valuable your content, the more likely people are to read it.

Contests are something to keep your followers interested in your page. You could offer discounts or something free to a winner after you reach your goal. This is a great way to get subscribers.

TIP! You should definitely focus on finding a personality for your brand. If your posts are boring, they will assume your brand is, too.

Ask your customers to post reviews on your Facebook profile. Folks who want to know about your offerings enjoy reading the things that other people say regarding your products and service. Potential customers will have an easier time making decisions about what you offer when they can see reviews from past customers on your business’s Facebook page.

TIP! Become an authority in your field. Facebook offers you many opportunities in building up your leadership role in your niche.

You should use a scheduling tool if you cannot be online to share your Facebook updates on time. Use a tool that enables you to share your posts when your followers are mostly likely to be on Facebook. There are a variety of tools available to experiment until you have one that suits you best.

TIP! Always allow comments on your Facebook page. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.

Contests are a great way to increase interest in your page and your brand. For instance, you can ask your followers to post pictures of themselves utilizing your product. Give prizes out at the end of your contest to provide incentive.

TIP! Be aware of what the purpose is of having a Facebook page. Don’t just get one so you can say you have one.

Remember that having a huge number of followers is pointless if that doesn’t translate into sales. Try focusing on people that will buy from you. The key barometer of your campaign’s success is that all-important conversion rate.

TIP! Run a contest for the most likes your customers can get your page. Offer discounts or freebies once you get a sufficient amount of likes.

Think about Facebook matchmaking as a way to market your brand. At some point, you may get an opportunity to help a couple meet on Facebook. Take advantage of this opportunity. This gives these two people a great story that they’ll pass onto their friends, and your brand is at the center of it. That’s Facebook promotion at its best.

TIP! Ask page followers to post reviews of your company on your Facebook page. People love to read reviews and often rely on them to make decisions.

If one of your Facebook followers criticizes your business, be sure to address that criticism. Show your customers that you care about them and are willing to improve. Addressing this promptly will help others to see you in a positive light.

TIP! Hold contests to keep your page exciting and fun. For instance, have them post a photo of themselves with your product in use.

It’s often cheaper for you to hire someone to manage your social media presences than to do it yourself. Success only comes with posting frequent, clever content. If you post often, people will see you as more engaging. It’s not cheap to put your Facebook marketing into someone else’s hands, but it does save you precious time.

TIP! Put a Facebook plug-in on your site. Some blogging platforms allow this element to be integrated easily, but you need to find and add the code for a Facebook plug-in on your site via your settings.

When posting on your Facebook page, do not get very far off topic. If you are a realtor, talking about interest rate changes is relevant. Posting off-topic information will only frustrate your followers.

TIP! Make sure that you set reasonable goals when launching your page. You might use Facebook to launch new products, boost sales or gain a particular number of new followers.

Add images to your Facebook posts whenever possible. Marketing means relating to customers and an appropriate picture is a great way to speak to them. Take a photograph of something that relates to your business and put the image with your message to impress your readers.

TIP! Don’t post a ton of updates on a single day and then stop for a week. Instead, you should spread out your content evenly.

Think about search engine optimization when filling out your Facebook profile. Use the keywords that you used when optimizing your website, and realize that Facebook is a great place for your site to get back-links. It is important to have your Facebook page come up first on searches.

TIP! Speak to the youths about Facebook. Understanding the “ins and outs” of the Facebook platform is important to achieving success.

Personal relationships with customers build trust. This is key in all sorts of marketing, and Facebook is included. Why not sure a few sentences about what you got up to in the weekend, without too much detail of course. Tell them how you use the product you are marketing.

TIP! Google Alerts can help you come up with great content to put on your Facebook page. You will be shown content of all types, ranging from news articles, websites and blog posts that are relevant to your business.

Just about anyone can engage in Facebook marketing if they want to. Everything you’ve learned here can help you to get started so put it all into practice. The knowledge will be invaluable, helping you to get your message out worldwide!