It seems as though people young, old, far and wide are using Facebook. Consider the potential for business marketing on Facebook. This article gives you excellent advice on how it’s actually done.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Reward them with prizes and incentives if they like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Be sure that all of your online content is linked to and from Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. These pages are more enticing.
Be sure and answer all questions that people post on your Facebook page. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Additionally, post a link to an article on your site if it can answer their questions.
The most important first step to Facebook marketing is to build a solid fan base. Not too much investment should be put into any promotions until you have thousands of fans. This will allow you to market to a larger audience so that your expenses do not go to waste.
Host a giveaway to increase interest to your Facebook page. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.
Give someone something valuable if they “like” your page. You can garner lots of attention via “likes.” Try to give a way free items if they are going to ‘like’ your Facebook page. This will grab people’s attention rather than asking them to like the page. If someone sees a chance to get something of value, they will be more likely to click that button.
Respond to any comments in your inbox or on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
Off a sign up option as a part of your Facebook page to get your audience engaged. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Consider holding a contest or sweepstakes.
A great way to turn visitors into subscribers to to make some content available only to those who subscribe. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO .
Make sure you really understand the purpose of a Facebook page. Don’t just have one to have one. Are you creating it to get a message to your customers? Or do you have one so your customers are able to contact you? If you use Facebook to grow your sales it will work better than if you just want to keep current customers.
Make your Facebook page design similar to that of your website. You should match your webpage colors to those on the wall of your facebook site. This will help people to quickly recognize your business. Your customers will not know what is going on if it is not at least similar.
Update your profile as often as necessary. New or changing information about your business should prompt a profile update. An updated page is helpful to customers who an an interest in your business. You may even decide to change things around on your profile page; this will keep people coming back to see what you have going on.
Use Facebook to your advantage even if you are not an avid user of social media outlets. It can help your business grow in ways you wouldn’t dream possible. It does not matter if your business is small or if you are just starting out, this marketing venue will benefit your business in many ways. Use this information to guide you through effectively marketing your business on Facebook.