Your kids, cousins or siblings are probably already on Facebook. Grammy and Mama might be on Facebook, too! Do you think it is likely your customers are on the social media website? If they are, Facebook marketing may be what you need to take your business to the next level.
Be sure that all of your online content is linked to and from Facebook. Link post summaries of blog entries from your site onto Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Think about creating your own group rather than just a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can use both of these options to keep your customers informed about and involved in your business.
Don’t forget the people that are already subscribed to your page. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For powerful Facebook marketing, you need an audience that feels respected. This is very rewarding, so don’t neglect your fan base.
Offer an exclusive deal to those that “like” your page. Likes are something that can make your Facebook page popular. You may want to offer a free giveaway to those who like your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. Making it lucrative can work well for you.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. No one will bother following your daily posts if they don’t buy from you frequently. Instead, turn to Facebook targeted ads to reach new customers.
Take the time to reply to comments or posts on your wall. Respond to those who have taken the time to contact you. Facebook is similar to a phone call, you would respond to that, right?
Don’t post updates that are dull and boring. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Personal projects and updates should be shared using your personal account.
Have your fans get involved with your various company or brand decisions. People love feeling important and in-the-know. There is no greater way to do this than letting your community get involved with the decision making process. Ask opinions on certain ideas that you have about your company.
Make sure your followers can easily share your content on Facebook. People from your audience will tell others about any valuable information you have on your page. Sharing and interaction is how Facebook thrives. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.
Always look for new ways to learn about using Facebook, and leadership opportunities. Facebook offers a great place to become a leader within your niche. Find opportunities to answer questions, and look for moments to post comments related to what you know best. This will introduce your brand to many new people along the way, meaning more potential fans!
Allowing people to comment on your page is an absolute necessity. Sure, you may get some inappropriate content, but if you don’t allow it, your fans will think you don’t care.
You need to be sure that you’re nurturing relationships with people when you’re interacting with them on Facebook. How people view you and your business online is just as important as how people view you in person. One way to keep people interested in what you’re offering is to give them good content at all times. Reward long-time followers with promotions, as well.
Since you more than likely have a Facebook page, you are already aware of what a customer expects and looks for on your page. Your knowledge combined with the information in this article will allow your to conduct a successful social media campaign. The more effort you put in, the more profit you’ll get out.