Don’t send out emails to people who don’t want them. Your emails will be considered as spams if you send them to people who did not sign up on their own. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Identify and appeal to your audience. When you have some readers, try getting them to get their friends to sign up. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. This will cause your base to grow organically.
Focus on one idea with every email message. Do not let your customers get annoyed or bored by your content. Keep your messages on topic, of reasonable length, and interesting to read. People will appreciate having access to clear information and not having to read through a long email.
The greater number of choices you give your subscribers, the greater impact your marketing via email is going to have on your profit. Allow your customers a choice of exactly what they receive from you and how often they receive it; also, don’t demand that they disclose a lot of information. The more control they have over the process, the more comfortable they will be.
Always get permission from your customers before you correspond with them via email. If you do not, you will risk losing trust of the customers and who they interact with, creating a bad name for your business. Spamming activities can also cause your domain or IP to be blacklisted by Internet service providers, which can definitely affect your business.
Teach yourself what not to do by scoping out some spam. If you post a new email address to the web, tons of spam will arrive. Take a look at those emails and learn what you don’t want yours to look like. If you see any similarities, adjust your marketing via email campaign. Taking measures to keep you from spammers can boost your brand’s credibility.
It is important to individualize the emails you send out and work to make each message feel personalize. The recipients are far more likely to respond positively to an e-mail that isn’t overly formal and distant. When these messages are from an important person in the company, such as the President or CEO, it gives a better impression to your customers.
Always proofread every email before sending it out. While obvious, it is an easy way to prevent simple mistakes. It’s just email, right? You are wrong. Your email marketing campaigns are an important component of your business, and they should be executed professionally and attractively.
Celebrate your subscribers’ birthdays with a congratulatory message. Add a field to your sign up form that lets subscribers enter their birthday if they want to so that you can send them automated greetings. This can do a lot in regards to making a customer feel special. Even better, you can include some kind of coupon or discount with this greeting.
If you use images in your emails, be sure to include Alt tags. The text in these tags will replace the images that fail to load, or are prevented from loading by the email client. Make sure that the tags contain information relevant to the image so the customer knows what the image is of. Use them in conjunction with links, as well.
Incorporate multi-part messages into your e-mail marketing campaign so that none of your subscribers fall through the cracks. Some readers turn off HTML in their email client. A multi-part email includes plain text along with HTML, so that such readers will still get the message. The odds of a plain-text-only reader staying subscribed to a mailing list with HTML-only messages are low, so using these kinds of messages is an effort that will likely pay off.