If you think that email promoting is no longer an effective tool, you are mistaken! Even though email promoting is one of the oldest, it still works! Fresh approaches and new twists on the standard forms of marketing with email are being invented every day. This article discusses some tips that can make email work for you.
You should generate one crystal-clear message for every email that you send. You should avoid boring or overwhelming customers with marketing emails which contain excessive content. Formulate one text only, and make sure it is brief and concise. This will attract more readers which will translate to more customers. People like things to be simple.
Proofread everything you send out through email. Accuracy is important in all forms of correspondence, including emails and newsletters. Prior to message distribution, test email layouts so you know for sure that all the text and elements show up in your preferred way. In addition, if links are included in your email, ensure that they work properly by testing them.
Keep things consistent. Be consistent in your emails, using the same colors, and always including the company logo. Use a readable font as well. After a few communications with your subscribers, they will start to see a familiarity with your messages and know it is always from you. Familiarity cannot be underestimated when developing a business strategy.
Make sure you have the client permission before emailing them. People consider emails that they didn’t sign up for as spam so they generally just throw these messages away and don’t bother reading them. You may also be in violation of your ISP’s policies if you send out mass emails to customers who have not chosen to receive them.
Keep in mind that the goal of email marketing should be to promote and sell your goods. Your emails should bring readers a bit closer to actually buying. Many times this is done in email campaigns by enhancing benefits of older products or showing off a new, special promotion.
Make subscribing to your mailing list a two-step process. This might appear to be a lot of work, but it completely ensures that the consumer wants to receive your emails, and that eliminates the possibilities of you being called a spammer.
Minimize your use of graphics in your emails to customers. Because so many popular email clients block graphics, including ads and logos, your audience probably will not be able to view emails that contain lots of pictures or other graphics. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox.
The link to unsubscribe from your list should be clearly visible. Make it easy to find so that people feel comfortable about receiving your emails. Ideally, your users should feel like they have control over the messages that they receive, and they should never feel forced into receiving them.
You should not use images to convey your most important information. Most email clients that are out these days will filter out images automatically. If your messages heavily rely on images, this could cause them to appear unappealing, or even completely unreadable. Always put your most important information into clear text, and make sure that any images you do use have descriptive alt tags.
From time to time it is a good idea to change up the format of your emails. If your emails are typically HTML, try sending some out in plain text here and there. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.
Marketing via email has changed over the years, but it is still an effective tool for reaching your customers. Heed the advice in this article and continue searching for ways to present an innovative and effective email promoting campaign to your customers.