Many of your younger family members are probably on Facebook. It’s even more than likely that you’ve got grandparents hanging out there as well. Do people that use your service frequent Facebook? If the answer is yes, then you may benefit from marketing on Facebook, so keep reading to learn the right way to do a campaign.
Giveaways are a great method of drawing attention to your page. Encourage your visitors to join your page in order to be eligible for some free products. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
Make sure that all content you publish online is at least linked to from your Facebook. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Facebook is primarily a means of sharing content. It isn’t just informal chit-chat, it can be a large content format. Treat it as a marketing medium. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. Facebook will bring you a great deal of traffic if you do.
You don’t necessarily need a page, a group may be better for you. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can also use a group and a page to give updates and allow users to share content.
Facebook Offers allows you to promote contests or free giveaways to your customers. Just set the offer and choose to make a Promoted Post. A good offer will appeal to potential customers as well.
Make sure any posts you list have value. Think about how your fans can truly benefit from reading or viewing your posts. Don’t do a hard sell though.
Don’t share irrelevant updates. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. If you need to discuss controversial subjects, save it for your personal page.
Don’t underestimate the resources necessary for a successful Facebook campaign. Facebook is a valuable way to reach potential customers and deserves to be taken seriously. If you expect it to be successful, it cannot just be a side project on someone’s already full plate. Allocate real resources to it to get the most out of it.
It is essential that you work on keeping followers updated via Facebook. While you don’t have to post 5 or 10 times every day, you should update your page regularly. Keep your content quality up, and give your audience information that they really want.
Understand what doesn’t work in Facebook marketing . There are best practices you should be copying, but there are also worst practices that you should avoid. It’s easy to find examples of each. Most people flock to the good advice and generally avoid the bad advice. Knowing what to avoid is valuable knowledge.
Get your followers to share your brand’s content with friends. Give them an incentive, for instance by offering a small discount to the subscribers who share one of your updates with their friends. Give everyone a coupon code or discount after an update has been shared with enough people.
Hold contests to get your followers excited and talking about your brand. Ask your customers to take pictures while they are using your products and then post these photos on your Facebook page. After a specific amount of time has elapsed, choose a winner based on certain criteria.
Create a list of friends as you use Facebook to promote sales for your company. Try handing out loyalty coupons to long time followers, and offer giveaways to both new and old followers alike. If you stop at offering new friends the promotions, you will likely lose friends as they lose interest.
If you cannot give your Facebook page daily attention, then hire someone who can. You want your customers to retain a level of excitement about your business so introduce new products and promote your specials. You can share your posts so you get more exposure.
If you have other folks posting on your Facebook page, make sure their style and strategy is consistent with yours. Consistency is crucial if you want your campaign to be successful. Why not do advance preparation of your Facebook updates and put them somewhere they can be easily found by your colleagues.
You are probably on Facebook yourself, so you know what a customer sees, does and wants to know. Use the information in the following article to create a successful Facebook marketing campaign. You’ll get more profit if you try harder.