There are some practices you need to be aware of when promoting your company using email. Avoid the junk filter by writing thoughtful, content driven emails which your customers look forward to. Keep reading to find some excellent advice.
Identify and appeal to your audience. Once you have a few readers, think of ways to encourage them to sign their friends up. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. By doing this, your viewer base will grow.
Use consistency in your message. Use your logo and a standard color scheme in each email you send. Ensure the font you’re utilizing can be read easily. After just a few emails, people will begin to pick up on your particular style, and you will have their attention. When your customers are familiar with your emails, it makes the marketing more effective.
Using a double opt in strategy for your email promoting strategy is the best way to see if your customer is truly interested. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.
A major holiday is usually not the time for an important marketing campaign. People are off doing things rather than sitting at their computer reading emails. There are always exceptions, though! Perhaps you want to target a Black Friday deal or a Cyber Monday special.
Check out spam emails you receive yourself to see what you should not do in your email marketing campaign. If you post a new email address to the web, tons of spam will arrive. Learn from the wrong things these emails do and adjust your email campaigns accordingly. Your brand’s credibility will be boosted if you separate yourself from spammers.
Encourage your customers to buy from you by offering rewards in your emails. Your profits will increase if they feel that buying from you, through your emails, benefits them in some way. A good example is letting customers click a link and when they purchase from your site, provide them with free shipping with orders that total over a certain amount.
Take advantage of the call to action technique in your emails. Clearly tell them how to receive the offers you have. Include obvious links with instructions on how your readers should proceed once they get to your site. These sections can be repeated by just including them within the very top and bottom portions of your emails.
Preheader materials should be taken advantage of. A preheader is basically just the first line of text from the email body highlighted at the top. A variety of email clients, including Gmail, place this preheader immediately after the subject, making this a great method for grabbing the attention of your readers.
An obvious but important tip when it comes to email marketing is ensuring all the email addresses are accurate. Having erroneous emails that simply bounce back will just waste your time and effort. It’s a pointless waste of time!
Have a field in your opt-in registration where subscribers can leave at a minimum their first name, if not first and last. If you have a name for each customer, you can send a personalized newsletter with the customer’s name. If your messages address readers by name, they are going to feel more individual than anonymous, which makes your messages stand above the fray of bulk email.
The tips laid out here can take your email promoting plan from the junk folder to the favorites folder, but only when you apply them. Utilize them in any campaign you are already running, or come up with something new, and soon you will see positive results in quick order.