TIP! Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer users prizes and discounts in exchange for encouraging people to like your page.

Why are you waiting to sign up on Facebook? Do you have questions about marketing with Facebook? Are you looking for advice that has been proven to be effective? This article will give you all you need to know in a format that is easy to understand.

TIP! When using Facebook to market your business, always remember to post in a professional manner. While social media is known for being more relaxed, your business should always come across in a professional way.

Communicate with fans on a regular basis. Acknowledge the posts that people make. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.

TIP! An ideal way to encourage fans is to always reply to their wall postings. This means you’ve got to monitor your wall regularly.

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) It is especially important to respond quickly to anyone who needs help or posts a complaint.

TIP! Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

Any content published online should be linked to your Facebook page. Link post summaries of blog entries from your site onto Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

TIP! In order to make the most of your marketing efforts, build a fan base that is solid. You should have 5,000 fans or more before you really start investing in marketing.

Facebook Offers allows you to promote contests or free giveaways to your customers. Just get the offer all set up and change it to “Promoted Post.” If the offer is very good you can also promote it to those who are not fans.

TIP! Be aware of when it is appropriate to post on other Facebook pages. You can gain lots of attention by doing this.

Contests are a fun way to build an audience. Offer a free gift to people who opt in to your newsletter or like your social media pages. You will have the chance to communicate with a large amount of people.

TIP! Make sure your viewers are able to “share” the content of your Facebook page. By including the “Share” function on your Facebook, your followers can tell others about your posts.

When a follower asks you a question on your wall or makes a comment, always respond. If someone goes to the effort to contact your business, you should take the time to talk with them. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

TIP! Become an authority in your field. Facebook can do a lot for building your leadership in a niche.

Consider Facebook carefully when choosing a platform for marketing on social media. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. Before starting your new campaign, do some research into your target audience and which social network they prefer.

TIP! The photos you post on your Facebook page must be nothing short of professional. These photos show others great shots of your business.

It’s really important to try to have a personality for your brand. If your posts are boring and stale, your brand appears so as well. Adding some personality can be great as long as it always remains professional.

Don’t turn off the guest commenting function on Facebook. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.

Post Photos

TIP! The design of your Facebook page should be similar to your website’s design. Keep the same color scheme on your page.

Try to post photos to your Facebook page that are professional. They will really help raise the perception of your company. If you use personal pictures, ensure that the quality is good, and that you only post photos that will put you in the best possible light.

TIP! Make sure your profile remains updated. If there are any changes, make the changes on the profile page.

Ask your customers to share the content that you post with other people. Give them a reason to by offering them something of value for sharing your updates with the people on their friend lists. A coupon code can be given if they share your update with their friends.

TIP! Know what to avoid when it comes to marketing. There are good things that you should be doing, but there are many mistakes that people have made also.

Try to make love connections on Facebook against the backdrop of your brand. A lot of the time you could find yourself able to get two people to meet on Facebook. Do not put a stop to it – encourage it! Then you could end up at the center of an awesome story that they go on to tell for years. What a great way to promote your business.

TIP! If you are not able to post timely updates on your Facebook page, use a tool for scheduling. Locate a tool that’s of good quality and set it up to post updates when you think most of your followers will be online.

With regards to marketing strategies, nothing is guaranteed. But if you follow sound advice, you are more likely to be successful. After you use the advice you should be able to start making your dreams of success come true. This can help your company achieve success at a higher level.