Some individuals hear “marketing with email,” and they automatically think of spam; they then reject the idea before trying it. It’s your decision to make an email marketing message that is attractive to your customers. Keep reading this article for great methods you can use today.
Keep track of the subject lines on e-mails that get opened and those that do not. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This gives you the information you need to figure out which subjects work and which don’t.
Remain consistent at all times. For every email, use the same colors and logos. The font used in your emails must be easy to read. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. Familiarity cannot be underestimated when developing a business strategy.
Create informative and entertaining content for your e-mail marketing campaigns, not just information about the items you sell. Give your subscribers special articles, things they may not find on your website. Another idea is to have special offers that are only available via email. Make sure to send emails even when you aren’t selling anything, like during holidays.
Your emails should contain an incentive. When they have a reason to do business, they often will. For example, you could provide customers who click through to your site with a code to receive free shipping on certain orders.
Be certain your email marketing plan has an option for unsubscribing or opting out. Email may be cheap to send and receive, but it isn’t free. Also, the ill will caused by a perception that you are a spammer will hurt your business and potentially prompt online blacklisting of your enterprise.
Make decisions that will improve your reputation and ensure that your customers can trust you. Do not cut corners, target the wrong customers, or use any other misleading tactics. The reputation you create for yourself is vitally important, so keep this in mind when developing your emails.
Leave a way for people to opt in to receive your email. This will increase your email list. This can be anywhere on your site, as long as there is an easily located place where your subscribers may go to update their preferences.
It is your responsibility to ensure that your opt-in list is truly opt-in, so include an email confirmation as an added security measure. This means a confirmation email must be clicked to fully register for the newsletter. Give consumers two options in the email – click one link to confirm or another link to opt-out. This gives you verification that you are not spamming, and respects the desires of your customer base.
Your subject lines should be brief and to the point. Shorter subjects catch the viewers’ eye, leading to a greater read rate than a longer subject. Keep in mind that longer subjects will be truncated, so keep your most important information at the start of the subject.
Celebrate your customers’ birthday! Leave an optional box for clients to include their birthday, and then set-up an automatic greeting. Taking the time to do this will help your customers to feel more valued, particularly if you add in a coupon, discount code, or some other special offer in the message.
If you want to cover all your bases when marketing through email, be sure to use multi-part messages. You can use HTML and text content to make sure your email is displayed correctly on all devices and browsers. This is worth the time you spend on it, because plain-text subscribers won’t stay subscribed to HTML-only lists for long.
Remember that an email marketing campaign must be tailored to your audience. You can use the information you just read to do just that. Find out what people want to see. What type of information do they wish to read? How can giving them what they want turn into sales for you? Apply what you just read to boost your sales.