You may already use Facebook to communicate with friends and family, but you can also use it to communicate with your business audience. Social media websites are great outlets to market a business. Keep reading to find out how you can put Facebook to work for your brand.
Contests are a good way to market and get new followers on Facebook. Provide discounts and prizes to those who give your page a “like.” Just be sure you actually follow through or your business will not be trusted.
You should give a product or service away to get people interested. You should encourage your customers to join by offering a few free products to some of your subscribers. Post who the winners are to your Facebook page; do this often to grow your business.
Link all of your published content to your Facebook. Even your blog should link to your Facebook page. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Facebook lets you share content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Use it in that way for your brand. Write real blog posts and promote your blog posts from other channels into your Facebook page. Facebook can drive a ton of traffic to your sites.
You could create a group rather than a page. Facebook groups are a great way to get people to interact more. Allow your subscribers to post content on your Facebook page.
Be sure and answer all questions that people post on your Facebook page. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. You can share the link to an article if it is going to answer any questions they might have.
Be careful with your Facebook updates. Your followers will lose interest quickly if the content in your updates routinely has no value. Your content should entertain, educate or offer some help. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.
Always respond to people when they make a post to your Facebook wall. If someone reaches out to you, they deserve to be acknowledged. Facebook is similar to a phone call, you would respond to that, right?
You don’t want to always assume that your absolute best option for marketing through social media is Facebook. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.
Hiding your content from non-fans is an effective method in converting visitors into followers. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. Just hide a little part of the content, though, since you can lose lots of useful SEO .
Sometimes you have to spend time and money to make money, and this is true of Facebook. Facebook is a huge deal and it will help to expose your company to many people. If you are considering assigning someone to work on your Facebook marketing plan who is very busy, you will not realize the results that are possible from this social media. To get the best results, allocate real resources.
Do you want to turn social media into a marketing success? Social media is hugely popular, which means it is ripe for generating new leads. Use the tips shared in this article and you can reach out and grow your audience.