There are tons of Facebook users around the world. You are probably one of these people. If you’re a business owner then you need to know what to do to reach out to everyone that’s using Facebook to get more customers. Here are some useful tips for using Facebook to market your business.
Use the custom tabs to maximize your Facebook marketing efficiency. They let you get information together in an easily readable format. For instance, when you have a contest going on, make a tab for just content info.
Building a fan base is the first step in marketing through Facebook. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Don’t forget about your existing audience. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. Your audience must feel respected. This will boost engagement and build your relationships.
Do not create a Facebook page if you lack business from regulars at your company. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Spend your money on more targeted Facebook ads.
Always answer comments and posts that show up on your Wall. If people take time to make contact, you should dedicate some of your time to respond. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.
If updates are not relevant to your business, do not share them. Make sure you are talking about things that interest your customers. Use a separate personal account to share details about your personal projects.
When you use Facebook as a marketing tool, you might get off to a bumpy start. Start the marketing process by displaying the Facebook button on your company’s website. This helps visitors find your page much easier, and it is a less intrusive method of marketing. When they “like” your business on Facebook, you will be able to easily update them on happenings in your business.
Personalize your brand. If you post the same old stuff as everyone else, your brand is not going to be viewed with excitement. Show a bit of personality, but make sure that you do this while remaining professional at all times.
Look for great leadership opportunities. Facebook can help you become known as a leader in your niche. Be looking for all opportunities you can find to post comments using your expertise. That is going to expose your brand to new and potential customers, which can only make you more popular.
Ask your followers to interact with each other. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. If you stop it, they may not feel comfortable on your wall any more. The only time you should intervene is if things start to become offensive to anyone.
Always post an answer to any feedback on your Facebook page that is negative. If you ignore it, your fans will assume you don’t care. If you respond correctly, people will respect and admire you and are more likely to give you their business.
Do you have your own store? Utilize Facebook’s check-in feature. Give your customers the possibility to update their Facebook status by checking in your store. This helps get the word out to your subscribers’ friends and family, since they will surely notice where the check in took place.
If your schedule does not give you enough time to effectively manage the process, hire a professional who can do it properly. This will ensure that your Facebook is regularly updated. Some people find it difficult to even post once per day. Employing someone to manage your account may seem costly, but it will be well worth it.
You can build an enviable friends list while doing sales promotions on Facebook. Offer coupons and discounts to your existing, loyal customers. Long term subscribers may feel left out if they see promotions only offered to new people, and this can become a disincentive to them.
Don’t veer too far off-topic in your posts. If you run a security company, for instance, posting about crime rates in your area is useful and relevant to your readers. Posting links to viral videos that have nothing to do with your business isn’t going to go over well with your followers.
Pictures automatically generate interest in your Facebook updates. The number one goal of a marketing campaign is to engage your customers, and images are a great way to do that. Use products, your employees, customers or any other appropriate image to get your point across.
Be aware that there are people on Facebook who may try and thwart your efforts. Most people are disliked by someone, but Facebook makes it easy to negatively impact the life of someone else with just a few words. Always remove spam immediately, and reply to negative posts if possible – if they are just rude or offensive, remove them too.
After reading this piece, you better know how to market your business on Facebook. Utilizing the tips you’ve read is much easier than you might have thought. Begin today so that you can be shocked at your success!