TIP! Contests are a fantastic way to increase interest in your company. Give discounts or prizes to people who share or actively market your page.

Are you prepared to go head to head with the competition and beat them? Do you run across their Facebook pages and think its time for you to have one too? Do you want your marketing campaign to be better than theirs? All it takes is some gumption and knowledge, and we’re happy to provide you the latter below.

TIP! Always post a link to any new content on your site to your Facebook wall. Link post summaries of blog entries from your site onto Facebook.

It is crucial that you regularly interact with your followers. Acknowledge the posts that people make. The public can offer many great ideas. Don’t ever ignore your fans as they have a good idea as to what they are looking for.

TIP! Consider Facebook as one way to share information. This can be a formal tool to get your business on the map.

Always respond to comments written about you or to you on Facebook. This should include monitoring the wall comments as well as @ messages concerning your company. Reply right away, particularly if the posting included a complaint or customer service request.

TIP! Another option, besides a Facebook page, is to create a Facebook group. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another.

Be sure that all of your online content is linked to and from Facebook. Even your blog should link to your Facebook page. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

TIP! When someone sends you a message or comments on your page, reply to it. This will show that you are on point and active on your page.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. All that needs to be done is you should get the offer set up and use the Promoted Post option. If the offer is very good you can also promote it to those who are not fans.

TIP! Hold a giveaway promotion to get more followers. This can be done if someone likes your page.

With custom audiences, you can target your ads more effectively. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

TIP! Make sure you always answer posts and comments on your wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them.

The most important first step to Facebook marketing is to build a solid fan base. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. When you hit that mark, your conversions will start happening rapidly.

TIP! One way to help convert visitors into followers is by hiding some content from visitors. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up.

When marketing with Facebook, your whole intent is to boost sales. Set monthly sales goals for yourself. Thousands of likes mean nothing if they can’t be converted to real money from sales. If you are disappointed in your sales, it might be time to make changes in your business strategy.

TIP! Don’t think that you should update your page if what you have to say has nothing to do with your content. Make sure you are talking about things that interest your customers.

Your posts need to be interesting and useful. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.

TIP! You may have a hard time figuring out how to market on Facebook if the concept is new to you. A good way to begin is by adding Facebook buttons to your own sites.

You should post relevant and useful information regularly on your business Facebook page. No, you don’t need to post five times every day, but you should post consistently and often. Keep your content fresh and filled with relevant information your customers would want to read.

TIP! It’s really important to try to have a personality for your brand. This will give you credibility and a sense of individuality.

The photos you post on your Facebook page must be nothing short of professional. This will show that you are credible and sophisticated. When using personal photography, use a high-quality camera and only post shots which won’t offend anyone.

TIP! Make sure you are posting professional photos on your Facebook page. You want your followers to equate your business with professionalism, not amateur hour.

Use contests to boost your likes. Offer discounts or a freebie to the winner after you have met your target goal. This will gain you more subscribers and gives your current subscribers a chance to win a prize to review.

TIP! Ask your followers to interact with each other. Conversations on your post should be allowed.

To get interaction and interest, create a Facebook contest on your page. For example, you might run a contest asking your followers to submit pictures of themselves while using your product, then post the pictures on your page. After the contest, someone can win a prize.

TIP! Ask customers if they’ll post their reviews on your actual Facebook profile. If someone comes to your page to investigate your products, they could be encouraged to buy if they see positive reviews.

Make sure that you learn all there is to know about Facebook before launching your page. When you know all about Facebook and how to use it, it will be easier to take advantage of it. You can learn things about Facebook that most users are not aware of by visiting the help center of the site. It will give you an advantage that will pay off.

TIP! There are tools that can help you schedule if you are not online to post. Get a reliable tool that can post your updates at the time when your subscriber base is likely to be visiting your page.

If your business operates as a store, enable Facebook’s check-in function. Allow your customers to put the fact that they are visiting your store into their Facebook statuses. This can help reach friends of current subscribers.

TIP! Facebook matchmaking can help increase your profits in the long run. Oftentimes you may have the opportunity to bring two people together on Facebook.

If you’re lacking in time to manage your Facebook page, then you can hire a person to do it for you. Success only comes with posting frequent, clever content. Many people simply do not have time to post continuous updates on their page. You will have to pay more to hire someone to manage your page, but doing so is often worthwhile.

TIP! If multiple people are posting to your Facebook page, coordinate the postings so that they have a unified voice. Inconsistent copy will make you look less than professional.

With the wealth of material that is available, you should have everything you need to win with Facebook marketing . Now you can be the expert! The tips given here can enable your business to reach a broad audience on social media.