Your fans are waiting for you on Facebook. Are you wondering how you can market your business? Do you want proven advice? If you do, the following article is a great resource for Facebook marketing.
Organize some sort of giveaway to gain attention on your Facebook page. Encourage people to subscribe by giving something away to some of them. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
It is important that all online content is linked back to your Facebook. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Your Twitter page and other pages can be linked straight to your Facebook account.
Consider Facebook a type of content-sharing venue. It can be used for so much more than chit chat. Treat it that way. Post real blog posts to promote your posts from other media channels to your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Do not forget about your existing audience. In the rush to get new customers, many companies inadvertently take their old customers for granted. For a stronger Facebook marketing campaign, your audience should feel respected. This engages your consumers with your brand, so you can’t forget who your champions are.
Host a giveaway to increase interest to your Facebook page. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. It will not cost you much money, but the communication opportunity with customers is invaluable.
Choose updates wisely. People don’t want to be flooded with sales jargon or spam. Make sure your updates are helpful, educational or entertaining. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.
Offer something exclusive if someone “Likes” your page. Likes are a good way to raise the profile of your page. Think about offering something that is free and exclusive when they “Like” your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If they know they can get something they want, they will like it without hesitation.
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. This is an extremely popular network but some subcultures or age groups favor other sites. Do some homework to find out where your niche audience spends their social media time.
Ask your fans for advise about various decisions you need to make about your company or business. Subscribers love to feel a connection to the brands that they follow. There’s no better way than to get your community involved in making decisions for your company. A good idea is that asking them what they like to read on your blog.
Be sure that your Facebook page allows sharing of content. People will likely want to share your content. Facebook is a network that is built for interaction and sharing. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.
Make sure you have a good personality with your posts. Boring content makes your brand look boring, too. Have some personality, but continue to be professional.
It is crucial to nurture the relationships you make on Facebook. Facebook relationships evolve over time and need a long-term investment of time to build, in the same way face-to-face relationships are built. Fresh and simple content is king. Offer specials and promotions to your regulars to show your appreciation.
There are no guarantees in marketing. What you can rely on is expert advice like that which you found in this article. Put these tips to use and start enjoying success. This moves your company up a notch.