TIP! Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer prizes or discounts to your users when they like your page.

Success isn’t guaranteed in regards to Facebook marketing . All companies have specific audiences they need to target, with distinct preferences and interests. In order to use Facebook successfully, you need to learn all you can about it. This article will help to educate you on the subject.

TIP! Make sure that all content you publish online is at least linked to from your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook.

Be sure that all of your online content is linked to and from Facebook. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

TIP! Try to use Facebook ads. Your products or service will only receive so much promotion from your normal postings.

Try out Facebook ads. Your products or service will only receive so much promotion from your normal postings. To reach more into your specific channel, you should buy some ads on Facebook. They generally do not cost a lot, and they can help you a lot.

TIP! You need to have a unique Facebook page if you use it for marketing purposes. Add pictures and color.

Make sure to respond to all comments and inquiries sent to your Facebook page. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Additionally, post a link to an article on your site if it can answer their questions.

TIP! Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

Buy a Facebook ad. Make your ad targeted to a certain gender or age. You are also able to keep the ad within a particular budget, spending however much you want. Finally, you don’t have to commit long-term. Whenever you would like to end your ad, you can.

TIP! Consider carefully before you promote your business on someone else’s page. You can gain attention from others’ Facebook pages.

Be sure your postings are valuable and relevant. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Don’t make every post an ad, though.

TIP! One great way to get people to pay attention to your brand is to give away something. People like free stuff and may life your page for a chance to win something.

Create a special group that is only for your business. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. You can alert the masses to a special deal you are running or a new product you have coming out. This is also an excellent way to learn more about your target audience.

TIP! Offer something that is unique when someone “Likes” your Facebook page. Your page can get a great deal of attention when your page is liked.

Define why you need a Facebook page. You also do not need to restrict yourself to a single one. Is your page informing your customers on your latest deals, sales and promotions? Or is it so they can communicate with you? Using Facebook to grow your customer base is different from using it to retain and promote loyalty among existing customers.

TIP! Everything you put up on Facebook needs to have value. Think about how your fans can truly benefit from reading or viewing your posts.

Run competitions and/or contests for getting the most likes on your page. The reward can be a valuable free sample to a random participant. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.

TIP! It may not be the case that the Facebook medium is your best marketing option. This is an extremely popular network but some subcultures or age groups favor other sites.

Design your Facebook page to be similar in theme to your website. You want to try to always keep with the same design theme. This will help people make the connection between your page and your brand. If you have a totally different design in Facebook, this will just confuse your devoted customers.

TIP! Never share updates that don’t relate to your field. Only post content that your subscribers are interested in hearing about.

Ask your customers to post reviews to your Facebook profile. People love to read reviews and often rely on them to make decisions. Having past customers post their experiences with your company on your Facebook page can help prospective customers make a decision.

TIP! Get involved with all of the conversations surrounding your page. Strike up a chat with your followers.

Facebook matchmaking can help increase your profits in the long run. In many cases, you will be able to link two parties via Facebook. Do this, do not hesitate. This can put your brand in the middle of a wonderful love story. That’s excellent Facebook promotion.

TIP! Ask followers to share your posted content on their Facebook page. Provide incentives like discounts or freebies for sharing content.

It is important that you understand the fundamentals of Facebook. The better everything is understood by you, the more you know about using the available features to your benefit. The Facebook help center is a great place to learn a lot of great information. You may find out some very interesting information!

TIP! Write posts in many different ways, but keep consistent in terms of your brand voice. It’s important to stay on topic, but you don’t want to limit your possibilities.

Don’t stray far from the topic at hand when you post to your brand’s Facebook page. If you run a security company, for instance, posting about crime rates in your area is useful and relevant to your readers. Posting links to viral videos that have nothing to do with your business isn’t going to go over well with your followers.

TIP! Event sharing is a great feature of Facebook. For instance, if you have a cake baking business, then you can invite people to like your business page by creating an event.

You should apply the Facebook marketing tips you just read and develop your own campaign. Use it to start your own marketing campaign. The quicker you start, the faster you will see the results.