You probably have quite a few family members on Facebook. Maybe your parents or grandparents even have a Facebook page. With that said, do you know if your customers are using Facebook? If they do, Facebook marketing campaigns may be ideal for your needs. Keep reading to learn how to succeed with them.
It is important that your published online content is linked to your Facebook account. Link post summaries of blog entries from your site onto Facebook. Also, use your Twitter page to link up to Facebook.
Have you looked into using custom tabs on your Facebook page? They let you get information together in an easily readable format. For instance, when you have a contest going on, make a tab for just content info.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Consider buying advertisements on Facebook. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You are also able to keep the ad within a particular budget, spending however much you want. There isn’t a commitment, either. Your ad can end when you choose.
If someone ‘likes’ your Facebook page, give them a deal. You can garner lots of attention via “likes.” Try to give a way free items if they are going to ‘like’ your Facebook page. It could also be something like a sweepstakes. If someone sees a chance to get something of value, they will be more likely to click that button.
Facebook marketing is all about eventually selling more of your product. Thus, you should set incremental monetary goals for your company. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. If you aren’t seeing appropriate sales, adjust your marketing strategies.
You don’t want to always assume that your absolute best option for marketing through social media is Facebook. While Facebook is wildly popular, each demographic has its preferred social site. Research and make sure your target audience is using the site as much as you think they are.
Create a group related to your business. This allows you and your customers a place to chat and learn. Tell them about sales, coupons or interesting articles. This is a really good way to engage your customers.
Be alert for every chance to enhance your leadership profile. Facebook lets you prove yourself to be a leader within your niche. Look for opportunities to comment and answer questions in your niche. It will help you increase brand recognition.
You really should make sure that you are making an effort to allow your audience to be informed about your business through Facebook. However, this does not give you permission to overload them with too many postings each day either. Be sure that you’re making updates that contain rich content that gives people information that they are interested in.
See if you can get your users to speak with you and each other too. If a thread of conversation begins within a post of yours, let it continue naturally. If you get rid of a post or tell others that they need to change the topic, it could offend them. You only need to intervene when things begin to get offensive.
Keep your profile updated. Any changes that occur in your business need to be reflected on your Facebook profile. An outdated profile page will give the impression that your Facebook page is out-of-date and not useful. Even changing things up can help.
If you operate a storefront for your business, take advantage of Facebook’s check-in feature. Give your users the chance to update their status on Facebook by checking in when they visit your store. Their friends will be able to see where they checked in and may want to take a look at your store.
Don’t stray far off-topic when you post on your Facebook page. If you sell homes, posting about how the government is changing interest rates is applicable and a great thing to do. However, posting youtube videos of the Harlem Shake is not relevant and may put off your fans and followers.
You most likely have your own Facebook, so you will know what your customers will see, what they do and what they wish to know. Use the information and advice below along with your knowledge as a customer to make a great marketing campaign on Facebook. The more effort you put in, the more profit you’ll get out.