TIP! Having contests are great for increasing your fan base on Facebook, so try to do that. Give discounts or prizes to people who share or actively market your page.

Are you looking for a new and improved way to market your business? Facebook marketing just might be the avenue for you. This could possibly help you reach millions worldwide. Read through the great advice below if you are interested in putting Facebook to work for you.

TIP! It is important that your published online content is linked to your Facebook account. If you publish a blog, configure Facebook to automatically include a link and summary of your post.

Having contests are great for increasing your fan base on Facebook, so try to do that. Offer prizes or special deals to those who like your page. Follow through and actually award a prize or you will appear dishonest.

TIP! Market your business and product on Facebook successfully by having a page that stands out from the crowd. You can accomplish this by including a lot of photos and making it very colorful.

When using Facebook to market your business, always remember to post in a professional manner. Although social media tends to be a casual venue, your business must be presented professionally. You will develop a better reputation if you stay professional.

TIP! Make sure to build a fan base when marketing on Facebook. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If it is a really good offer, you can even promote it to non-fans.

TIP! Your current customers need to be your main focus. Many people concentrate on getting new fans but forget the patrons they have already.

Always answer to the comments and questions people send you on Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. Never hesitate to share links to the site if there is an article that is on point in answering their question.

Custom Tabs

TIP! Free giveaways are some of the best tactics for your marketing plan. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates.

Have you looked into using custom tabs on your Facebook page? Custom tabs let you optimize information on your page for visitors that betters your business. For instance, when you have a contest going on, make a tab for just content info.

TIP! Either create or join a group that suits your business. This could be a place where your business could field questions and encourage customers to interact with one another.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

TIP! Look for leadership opportunities. You can gain much knowledge about leadership within your niche on Facebook.

Giveaways are very helpful in marketing. Offer a free gift to people who opt in to your newsletter or like your social media pages. It will not cost you much money, but the communication opportunity with customers is invaluable.

TIP! Determine why you are creating a Facebook page in the first place. You don’t have a Facebook page just to have one.

A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Those customers are random, so they do not have any reason to read your daily posts. Instead, pay for Facebook ads that target customers for you.

TIP! The photos you post on your Facebook page must be nothing short of professional. These photos show others great shots of your business.

Speak with your fans so they can be involved with the decisions you need to make as a business. Customers love to feel important. Give your followers the power to make some simple decisions. For example, if you blog, you can ask them what kind of posts would interest them.

TIP! Do not use the Facebook Update tool too often. It messages fans directly.

Try posting professional photos on the Facebook page. People will get a good sense of your business from these photos. Using a good quality camera will provide a positive impression of your brand whenever you post photos.

TIP! If you struggle to post on time, use a scheduler. Use a quality tool for sharing updates when the subscribers are generally online.

Hold contests rewarding people for achieving a particular number of likes about your page. Offer to run a discount or a drawing for a free item when your goal number of likes is reached. This should boost your numbers and subscribers. It should catch the attention of people who haven’t checked your page before as well. They see the Likes on their friend’s pages and their interest is peaked.

TIP! Sharing events online can be hugely successful. Share information about trade shows with your Facebook fans.

When it comes to marketing on Facebook, there are both good and bad practices that can or shouldn’t be used. There are many examples of each out there. Most people flock to the good advice and generally avoid the bad advice. Do yourself a favor and learn what NOT to do too.

TIP! You need to remember that just because there are a lot of people that like your page does not mean you will win. Try to focus on those users who are more likely to actually become customers or pass your content on to their social circle.

Allow your customers to rate the quality of your product. People who are looking into purchasing from you will appreciate reading reviews and comments from others with experience. This will help your customers make an educated decision on your product.

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Schedule your updates through a tool if you can’t do it yourself on a regular basis. Use a quality scheduler to post your updates at the same time each day. Try out a variety of tools until you get the one that works for you.

TIP! If you aren’t the only person posting content on your official Facebook page, have everyone follow a similar strategy. A consistent image is important to the success of your brand.

Get people interested and involved in your service or product by creating contests on the Facebook page. For instance, you could have users posts videos of themselves using one of your products. Then, at the end of the contest period, someone will win a specified prize.

TIP! Determine what you want to achieve through your Facebook campaign. Whether it’s a new product launch or an increased customer base, determine what goal you want to achieve.

If you have other folks posting on your Facebook page, make sure their style and strategy is consistent with yours. Consistency is vital to a marketing campaign. Prepare updates very week and go over them with your colleagues.

TIP! Your Facebook audience can be an easy source of inspiration. Maybe you have an idea for a new marketing campaign, but you’re not sure how it will go over with potential customers; ask for people’s opinions.

The preceding tips should have made it clear that getting into Facebook marketing isn’t so tough if you put your mind to it. Everything you’ve learned here can help you to get started so put it all into practice. You may make a few mistakes at first, but that is the key to learning. Let Facebook work for you!