Are you an avid online marketer? Are you using Facebook to its full marketing potential? Perhaps you usually take the more traditional marketing approach. Whether you’re a marketing pro or a novice, the tips here are going to help you out in your marketing campaigns.
Make sure to communicate with your fans to understand their needs. Make sure you take notice when people post on your page. You can gain valuable ideas from these posts. Your fans are the reason for your success, so never make the mistake of ignoring them.
Contests are a fantastic way to increase interest in your company. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Show proof that you have awarded the prize after the contest ends.
Increase customer engagement by commenting on the things they post on your Facebook wall. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
Use a giveaway in order to drum up attention and interest on Facebook. Try getting your customers to ‘like’ your site by giving them something for free. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
Consider buying a few Facebook ads. Your normal posting will only deliver so much in term of promotion for your product or service. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. These ads are not expensive and can quickly increase your followers and your sales.
Don’t let spam overrun your page on Facebook. Employ filters that can keep tabs on your page even if you’re not logged in. Keywords which you or a fellow administrator have chosen will be filtered out automatically.
Think of Facebook as a way to share content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat Facebook in that way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
Would a group better suit your needs than a page would? Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
When someone sends you a message or comments on your page, reply to it. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
You may want to buy an advertisement on Facebook. The ad can be targeted to users of a certain gender or age. You can also set a budget for yourself so that you spend as little or as much as you can afford. One of the advantages is that a long term commitment is not required. Your ad can be stopped any time.
Offer an exclusive deal to those that “like” your page. You can gain a large amount of attention quickly by the use of the “like” button. Think about offering something people are going to be interested in. You can also enter them into a contest if they like your page. If someone sees a chance to get something of value, they will be more likely to click that button.
Don’t ignore any comments or posts that appear on your wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.
Your want to post content with value. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.
Seek out leadership opportunities on Facebook. Facebook can help you become known as a leader in your niche. Seize all the opportunities available for commenting and answering questions that are related to your expertise. This will make people aware of your brand after a while and you will meet a lot of potential customers this way.
This article can really help even everything out, considering the Facebook helps tie traditional marketing methods with its methods. Of course, this only works if these tips are implemented. Begin to plan a campaign now, and put these tips to good use.