Communicating with those interested in your niche is one way to take advantage of Facebook. Social media sites are something that tons of people use because they enjoy using them to socialize. You can use Facebook to get the word our about your business and what it offers.
Contests are a fantastic way to increase interest in your company. Offer users prizes and discounts in exchange for encouraging people to like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Reply to followers when they write something on your wall. Monitor your wall daily and make sure to respond to people within 12 hours. Reply to everyone that you can, and make sure that you’re replying to complaints first.
Consider organizing a giveaway as a means of generating interest. Offer entries in return for liking your page. Put the list of winners on your wall, and keep doing this every time you have a contest.
Think of Facebook as a way to share content. It is not just a place for chatting, but a great place to share content too. It should be thought of in this way. Create great content and share interesting information. You will realize that Facebook will help drive high traffic!
You must know when it’s okay to post on another person’s Facebook page about your business. Posting on Facebook pages that are not your own can get you a lot of attention. It needs to be positive attention. If you feel like you have worthwhile things to say, you should post on other pages. Do not engage in spamming of any sort.
Actual resources need to be allocated toward Facebook marketing . Marketing on Facebook is no cake walk. Anyone who takes over this responsibility cannot be working on 20 other projects; Facebook marketing will never get the time that it deserves to reach its full potential. For the best results, you must provide the needed resources.
Personalize your brand so that it is memorable. You don’t want your brand to be viewed as stale or stuffy. Have some personality, but continue to be professional.
Make sure you are looking for opportunities for leadership. Facebook lets you prove yourself to be a leader within your niche. Any time you can you should try to answer people when they have questions about something you’re an expert on. This is a good way to meet new people and grow your fan base.
Take the time to cultivate your Facebook contacts carefully. How people view you and your business online is just as important as how people view you in person. The easiest way to establish such relationships is to draw people in with timely, interesting content. Make sure you periodically run a contest or promotion to reward your most loyal followers.
Try to respond to all of the communications you receive. You will probably get messages in two ways: on your wall and in your inbox. This extra work will pay benefits down the road.
Ask your followers to interact with each other. If a thread of conversation begins within a post of yours, let it continue naturally. You may offend users if you constantly hound them to stay on the topic that it originated from. Intervention should only come if something gets offensive.
You want your facebook page to look similar to your webpage. For instance, if your site contains a lot of blue, be sure your Facebook page also does. It will make people think your page is related to the brand you represent. Straying too far from your original design can end up backfiring.
Ensure your profile is always up to date. It is important to keep your customers informed of changes. An updated page is helpful to customers who an an interest in your business. You could even change your profile page often so people will be tempted to come back and see what that is all about.
Be careful about how often you use Facebook Update. This features allows you to message your followers. But, it states you can only do so for important events, such as emergencies. It is not for promotions but for actual news that should be brought to your followers’ attention.
Are you prepared to put social media to work for you and allow it to help your business grow? Most people like using social media, so Facebook is a natural fit for marketing purposes. Utilize the advice in this piece and expand your audience and your reach.