If you thought that the days of using email as a marketing tool are long behind you, think again! Even though marketing emails have been going out since the early days of the Internet, the field still offers rich potential. There are new ideas, strategies and techniques that keep coming out to help your marketing be effective. See how the following tips can help you create successful marketing emails.
Know who your audience is. Why would your readers want to sign up for your email list? Once you have the answer, use it to your advantage. Remember to have a subscribe link inside your email; hopefully, your customers will pass it to their friends that have similar interests on the products that you offer. Your customer base will grow easily and effectively.
Each email should have one obvious message. If your email has too much information, clients will feel annoyed, bored or even overwhelmed. Think of what your message is, and say it clearly and simply. Your customers will be happy that they’re not being bombarded with too much information.
To get your customers excited about receiving emails, give away special discounts and offer limited promotions through your newsletters. This will make your customers want to refer their friends. Indeed, a referral program can be a good method to grow your customer base and subscriber list.
Do not send emails to random addresses or people who have not authorized you to do so. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. You could also violate ISP’s policies by sending out a lot of emails to your customers who do not want to receive them.
Using a double opt in strategy for your email marketing strategy is the best way to see if your customer is truly interested. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
In your email campaigns, utilize the least amount of graphics as possible. Many email clients don’t allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox.
Always include an unsubscribe link in your emails. Make sure that this unsubscribe link is clearly visible and not hidden in text somewhere. Your reader must feel like it is their own personal choice, whether they continue to receive your emails or not.
Use active and passive forms of feedback to improve your email-based campaigns. To get active feedback, ask your readers for suggestions. Passive feedback is generally not seen by the readers. Many tools and software allow you to see how many of your emails were opened and how many people clicked on links.
Provide an incentive for customers in your emails. Your profits will increase if they feel that buying from you, through your emails, benefits them in some way. Consider options such as, free shipping for larger orders of fifty dollars or more.
Personalize the messages you send in your email campaigns. Customers will have a more positive response to these types of messages as opposed to those that are impersonal and bland. Your customers will be a lot more impressed if an important person, such as your president or another high-ranking executive, sends the message.
Only send emails that are pertinent and worthwhile; customers will unsubscribe if you bombard them with useless information. Don’t take advantage of their trust or talk down to them with obvious pleas for their sales. Always add something of value like a tip regarding your service, a suggested use for your product, or a special free offer in each message you send out.
It is important to only target people who have agreed to be contacted with your marketing with email campaign. If you pad your list using subscribers who haven’t specifically requested to receive your emails, you run the risk of alienating the email address owners, as well as your potential customers. You may also discover that your ISP could block your from sending emails, because you are violating span rules.
Your marketing emails should be brief and to the point. Speak concisely and directly to your audience. This shows that you respect your readers’ valuable time. This will also prompt most readers to take in the full message. This is crucial. Don’t forget that the last part of your email will probably have important links and information.
The tried and true techniques of marketing with email clearly still have legs. The benefits and rewards of a well-organized email promoting campaign are significant and proven. By making use of the preceding tips, you can enjoy some of those rewards yourself!