TIP! Contests are a fantastic way to increase interest in your company. Provide discounts and prizes to those who give your page a “like.

Are you an avid online marketer? Are you using Facebook to its full marketing potential? Are you more familiar with older marketing method and want to become more current? Whether your status is professional or novice, your campaign will benefit if you use the tips in this article.

TIP! Facebook ads are a great place to start. Normal posting only adds so much when it comes to promoting services and products.

You can get additional interest to your Facebook campaign when you use a giveaway. Try getting your customers to ‘like’ your site by giving them something for free. Make your winners viewable to maintain the legitimacy of your contest.

Make your page stick out. You can make a colorful or photo-heavy page. Pages with images are more attractive to your Facebook fans than just plain text.

TIP! If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Never let a Facebook page get overridden by spam. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Page administrators are able to put keywords in that will be filtered out.

TIP! Build a solid fan base on Facebook to succeed with your marketing. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans.

Always be sure that you’re answering things when people ask you questions or leave you comments. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. When you already have an answer available on your website, link to it.

TIP! Look into a Facebook advertisement to sell your product. You ad can be customized to be shown only to certain ages or genders.

If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Try getting into Facebook ads that are targeted instead.

TIP! Make sure you always answer posts and comments on your wall. They’re taking the time to contact you, so the least you can do is reply.

Provide sign-up forms on your business’s Facebook page. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. Use this to hold sweepstakes or offer coupons.

TIP! One way to help convert visitors into followers is by hiding some content from visitors. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers.

Don’t underestimate the resources necessary for a successful Facebook campaign. Facebook marketing shouldn’t just be a side campaign; you need to be serious about it. If you are about to utilize somebody who already has too much work to do, your results will never be as great as you would like. Allocate real resources to it to get the most out of it.

TIP! Have your fans get involved with your various company or brand decisions. Those that offer suggestions will feel important and a part of your team.

It’s very important that you inform your target audience through Facebook. You don’t have to post updates all the time, but you should post the regularly. Be sure that you’re making updates that contain rich content that gives people information that they are interested in.

TIP! It can be a little rough in the beginning of your marketing efforts. A good start is to add a Facebook button to your site.

Ask your customers to post reviews on your Facebook profile. People who want to find out more about your products or services will appreciate reading testimonials. By asking past customers to post their experience on your Facebook, you can help turn casual onlookers into buying customers.

TIP! You need to be encouraging interaction with both you and other customers. If a conversation begins on a post of yours, let it continue.

If you aren’t able to update your Facebook status regularly, use a tool to schedule updates. Find a good tool that will post at the times when your followers tend to be online. Experiment a little with different options to see what works best for you.

TIP! Hold contests rewarding people for achieving a particular number of likes about your page. You can offer discounts or a nice prize once your goal of likes is met.

Know that event sharing is something that is very useful if you’re a business owner that has a Facebook page. Share information about trade shows with your Facebook fans. The great thing is that Facebook itself will provide automatic reminders of it.

TIP! Post on a variety of topics, but all within your niche. Brand-related content is great, but can get tedious.

You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. You need to target those users most likely to want your products and share information with others. Study your own conversion rate to understand if your campaign is working well.

TIP! Get a contest going to stir up enthusiasm for your product. Have people perform certain tasks to earn entries into the contest.

If you’re lacking in time to manage your Facebook page, then you can hire a person to do it for you. You will have to stay on top of the posts on the page to have success. It is not always possible for daily posting to be done by Facebook page owners. It’s not cheap to put your Facebook marketing into someone else’s hands, but it does save you precious time.

TIP! Make sure you respond to any negative feedback a user leaves on your page. If you don’t respond, it may give the impression that you only pay attention to fans.

Tone is much more difficult to discern in a Facebook post than in verbal conversation. Keep this in mind when you write posts. If you post Facebook messages that look like they were put there by some type of bot, people will lose any interest they had in being a fan of yours.

TIP! Have realistic monthly goals to meet for marketing on Facebook. That might mean launching a new product or gaining a predetermined number of followers.

This article can level the playing field for newbies who are competing with the traditional marketing methods used by the old pros. Use what you learned here. Get your campaign started today by applying this advice.