TIP! Keep your page creative and different from other pages. Add colors, logos, photos and interesting apps.

Are you making use of Facebook marketing for your business? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If you are, do you know the best practices for marketing there? Keep reading to find out how you can develop your Facebook marketing strategy.

TIP! Make sure your Facebook page isn’t being inundated with spam. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away.

Any content published online should be linked to your Facebook page. For example, link a summary of your blog onto Facebook if you have one. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

TIP! Try developing a group rather than a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another.

Make a group rather than a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You can have both a group and a page, the page for updates and the group for interactivity.

TIP! Facebook Offers is a great way to promote freebies and contests you offer on your site. You only need to set up the specific offer and then promote it on your page.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Fan Base

TIP! Provide value in every post you make on your Facebook page. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice.

Make sure to build a fan base when marketing on Facebook. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you reach that goal, you get more followers from promotions.

TIP! Create a group page for your business. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers.

It can be helpful to be active on other Facebook pages instead of just your own. When posting on other’s Facebook pages, it can get you significant attention. Be sure it is positive attention, though. Only post things that are worthy of posting. Don’t spam others.

TIP! Ask your fans for their input. Customers love to feel important.

Make it easy for visitors to your Facebook page to subscribe or like your page. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. Consider holding a contest or sweepstakes.

TIP! Be extra sure that people are able to “share” the content on your page. If the content you provide really strikes a chord with your followers and visitors, they’ll likely want to tell their friends about it.

Hiding content from non-fans is a great way to turn visitors into followers. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.

TIP! Be sure your brand has its own personality. If you post the same old stuff as everyone else, your brand is not going to be viewed with excitement.

Create a special group that is only for your business. This will group together all of your potential customers. Also, you can use this as a platform for revealing deals. This is a perfect chance for you to connect with your customers.

TIP! Don’t turn off functions that allow people to comment on the page. You might think this helps keep inappropriate remarks away, but it really just tells visitors that you are uninterested in their thoughts.

You have to use real resources with your strategies for marketing with Facebook. You can get great results with your campaign if you use efficient techniques. If you expect it to be successful, it cannot just be a side project on someone’s already full plate. This will help you to maximize the profit of your business.

TIP! Try to post photos to your Facebook page that are professional. They will give viewers a nice picture of your company.

Look for opportunities in leadership. Facebook is something you can use to your advantage if you want to build leadership within your niche. Any time you can you should try to answer people when they have questions about something you’re an expert on. It will help you increase brand recognition.

TIP! You should use a scheduling tool if you cannot be online to share your Facebook updates on time. Find a quality tool and use it to share your updates when your subscribers are likely to be online.

Realize why you’re using a Facebook page. Don’t just use a Facebook page because everyone else is doing it. Instead, define what you are you going to communicate with your customers. Or is it a way for them to reach out to you? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.

TIP! Holding contests or sweepstakes on your page is a great way to increase interest about your products. Ask your customers to take pictures while they are using your products and then post these photos on your Facebook page.

Get your fans chatting with you and each other. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. Do not delete posts, as the user will probably stop following your page. You should only intervene and stop the conversation if it becomes ugly.

TIP! Matchmaking, be it a journalist and an expert or two people who work at the same company but have never met, is good marketing. A lot of the time you could find yourself able to get two people to meet on Facebook.

Post a variety of information, but make sure it’s all relevant. You need to match all of your content to the goals of your brand, but versatility in your approach is key. This will help improve your credibility with fans. You could offer some photo posts for solutions or ask some questions directly for a post.

TIP! Don’t veer too far off-topic in your posts. If you are selling houses, for example, talking about interest rates is relevant and appropriate.

If your business isn’t on Facebook yet, you should now be inspired to get it there. The time is now to add your company on Facebook. Even if you’re already using Facebook, you can improve things. Apply the advice that you have learned here.