Are you making use of Facebook marketing for your business? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If you are, do you know the best practices for marketing there? Keep reading to find out how you can develop your Facebook marketing strategy.
Any content published online should be linked to your Facebook page. For example, link a summary of your blog onto Facebook if you have one. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Make a group rather than a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You can have both a group and a page, the page for updates and the group for interactivity.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
Make sure to build a fan base when marketing on Facebook. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you reach that goal, you get more followers from promotions.
It can be helpful to be active on other Facebook pages instead of just your own. When posting on other’s Facebook pages, it can get you significant attention. Be sure it is positive attention, though. Only post things that are worthy of posting. Don’t spam others.
Make it easy for visitors to your Facebook page to subscribe or like your page. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. Consider holding a contest or sweepstakes.
Hiding content from non-fans is a great way to turn visitors into followers. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.
Create a special group that is only for your business. This will group together all of your potential customers. Also, you can use this as a platform for revealing deals. This is a perfect chance for you to connect with your customers.
You have to use real resources with your strategies for marketing with Facebook. You can get great results with your campaign if you use efficient techniques. If you expect it to be successful, it cannot just be a side project on someone’s already full plate. This will help you to maximize the profit of your business.
Look for opportunities in leadership. Facebook is something you can use to your advantage if you want to build leadership within your niche. Any time you can you should try to answer people when they have questions about something you’re an expert on. It will help you increase brand recognition.
Realize why you’re using a Facebook page. Don’t just use a Facebook page because everyone else is doing it. Instead, define what you are you going to communicate with your customers. Or is it a way for them to reach out to you? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.
Get your fans chatting with you and each other. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. Do not delete posts, as the user will probably stop following your page. You should only intervene and stop the conversation if it becomes ugly.
Post a variety of information, but make sure it’s all relevant. You need to match all of your content to the goals of your brand, but versatility in your approach is key. This will help improve your credibility with fans. You could offer some photo posts for solutions or ask some questions directly for a post.
If your business isn’t on Facebook yet, you should now be inspired to get it there. The time is now to add your company on Facebook. Even if you’re already using Facebook, you can improve things. Apply the advice that you have learned here.