Most business owners who are new to the world of marketing via email are not familiar with the appropriate etiquette they should use. Keeping your emails professional keeps your customers looking forward to your marketing newsletters. Below, you will find some helpful tips on e-mail marketing etiquette.
Do not ever send unsolicited emails to unsuspecting customers. If you send marketing materials to people who didn’t ask for them, they may mark your marketing messages as spam. This practice is terrible for the reputation of your business, and you may even get your IP address blocked by ISPs if they receive complaints about your unsolicited messages.
Make sure to email only people you know. Most people treat email from unknown parties as spam. They won’t know who you are, and they won’t care what you’re selling. Their lack of care towards you and your business will most likely cause them to just mark it as spam, which just made your effort pointless.
Create one clear message per email. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email. Each email should have one specific focus. Your customer base will greatly appreciate not being perplexed by too much unnecessary information.
Use A/B testing to see which emails are successful and which ones aren’t. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. This lets you know which subject lines are successful and which need some work.
Remain consistent at all times. Make sure to be consistent with your colors and branding in your emails. The font that you select should be easy to read. After just a few emails, people will begin to pick up on your particular style, and you will have their attention. Familiarity is vital in any business, more importantly in email promoting.
Prior to contacting customers through email, be sure to obtain their permission to do so. People will regard suspicious emails as potential spam and ignore or delete these emails. ISP policy violations may also occur if you send mass emails to people who don’t want them.
It is very smart to have people double opt-in in order to receive email messages from you. Although this might seem unnecessary, this guarantees that this person wants to view your emails. As a result, it eliminates the chance that you get into trouble.
Always take feedback seriously when it comes to your marketing via email campaign. Active feedback and/or passive feedback can be quite helpful. Active feedback is simply asking your readers for opinions and other suggestions they might have. Passive feedback is much more subtle and not noticeable to the reader. You can use any type of internet software tool to determine which links get the most clicks.
Be sure that your strategy is persistently pursued. Persistence is a critical part of any marketing via email strategy, but misplaced persistence can be quite damaging; so, make sure to understand the difference between good and bad persistence. If you’re persistent with people that aren’t interested, they will just get annoyed and that’s a waste of time.
Give your promotions a personal touch by changing your usual format. So, if you usually send out HTML formatted emails, then mix it up and send out an email in something like plain text format. If you use well-written text, this type of a message can have an intimate feel, which will often make your customers view you in a more personal and trusting way.
As has previously been discussed, the importance of following correct marketing with email procedures cannot be stressed enough. If you aren’t nice to your subscribers, they will opt out of the email list. Use the advice above to ensure that your customer base remains a happy one.