Do you have a large number of family and friends who are already using Facebook? It’s even more than likely that you’ve got grandparents hanging out there as well. With that said, do you know if your customers are using Facebook? Read the following information to learn how to reach all of them.
Be sure that all of your online content is linked to and from Facebook. For example, link a summary of your blog onto Facebook if you have one. Your Twitter page and other pages can be linked straight to your Facebook account.
Consider using Facebook advertisements. This will help to promote your products in a very effective manner. Purchased ads can make a huge difference. These aren’t expensive, and they can really make a difference.
Facebook Offers allows you to promote contests or free giveaways to your customers. Set up your offer and switch it to Promoted Post via your Wall. If your offer is really good, you can consider opening it up to non-fans.
Do not forget your existing audience. Some marketers focus on getting new subscribers instead of taking care of their exist audience. If your fans think you respect them, your marketing will be successful. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.
Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Those customers are random, so they do not have any reason to read your daily posts. Try making your ads on Facebook.
Be sure that all of your posts have useful information. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Don’t make every post an ad, though.
Build your brand’s personality. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”
You should try posting professional photos on your Facebook page. These are a great way to show off your business. If you post pictures, use a good camera and only post pictures that are professional.
You must consistently feed relationships that you have on Facebook with others. You need to stay in touch with your subscribers and interact with them on a regular basis. Keeping your content fresh is a great way to build a relationship that lasts. Remember that it’s always a good idea to offer people deals and promotions as well.
Be sure to answer customer comments and questions right away. This means both in your inbox and the ones that are left on your page. It will be a lot of work, but users will appreciate the personal touch that this adds.
Your Facebook design should be a little similar to your main website. For instance, if your website used royal blue, then use royal blue in your Facebook page design, too. This will quickly aid in brand recognition. If you do things entirely different, customers will only get confused.
Just because you might have a lot of fans, that does not necessarily equate success. Your focus should be on those who have the most potential to buy your products or to share with their friends. The key barometer of your campaign’s success is that all-important conversion rate.
You’re a Facebook user, so use your own experience to understand what a customer looks for. Use the information and advice below along with your knowledge as a customer to make a great marketing campaign on Facebook. With more effort comes more profit.