TIP! Improve the Facebook marketing interface of your page using custom tabs. Custom tabs let you optimize information on your page for visitors that betters your business.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Be sure to follow through on any promises you make.

TIP! Target advertisements directly to your customers by using the “custom audiences” tool. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

Give Facebook ads a try. Your normal posting will only deliver so much in term of promotion for your product or service. Purchased ads can make a huge difference. They are inexpensive and can add another dimension to your Facebook marketing .

TIP! Facebook ads can be a good investment. You ad can be customized to be shown only to certain ages or genders.

Think about making a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can use both of these options to keep your customers informed about and involved in your business.

TIP! Try holding a giveaway to boost interest in your Facebook page. Provide a freebie to those who sign up for a mailing list or even just to click “Like”.

Use Facebook Offers to promote your special deals. Just set the offer and choose to make a Promoted Post. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

TIP! If someone takes the time to comment on your wall, give them the courtesy of a response. If someone makes the effort to leave a message, you should also take time to communicate with them.

A fan base is a must before you begin marketing on Facebook. Not too much investment should be put into any promotions until you have thousands of fans. When you reach that goal, you get more followers from promotions.

TIP! The goal of Facebook marketing is to increase your overall profits. Setting monthly sales goals can guide your efforts.

Facebook ads can be a good investment. Your ad can be customized so that people in a specific age group or gender can see it. Your budget can be your guide. This is a valuable tool as you do not have to commit funds long-term to the advertisement. You can end the campaign whenever you like.

TIP! Be sure that your posts offer some value. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product.

Consider when it’s best to post on pages outside of your brand’s official pages. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Remember that the comments you leave on another page should be professional in nature. Post on other pages if you have relevant or interesting information to add. Avoid spamming because this will just annoy people.

TIP! You can covert visitors into followers by hiding content from people that aren’t fans. Casual visitors will turn into followers in order to gain access to the fans-only content.

Host a giveaway to increase interest to your Facebook page. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. This technique will increase your visibility without the necessity of spending much money.

TIP! Don’t think that you should update your page if what you have to say has nothing to do with your content. It might not be of interest to your followers to hear about your personal life or an unrelated news happening.

Be careful with your Facebook updates. People don’t want to be flooded with sales jargon or spam. They should offer help or be educational or entertaining. Facebook Insights is another tool that you can tap into to increase customer satisfaction.

TIP! Don’t underestimate the resources necessary for a successful Facebook campaign. Marketing on Facebook can mean a lot of success.

When a person “likes” your page, reward them with a unique gift or special offer. You can gain a large amount of attention quickly by the use of the “like” button. You can give away coupons for your product or maybe free samples. It is something that you can give to everyone or offer a sweepstakes. If someone sees a chance to get something of value, they will be more likely to click that button.

TIP! Always allow people to comment on your page. You might see it as a method to prevent inappropriate content on your Facebook page, but it just shows users that you don’t care about what they want to say.

The whole point of Facebook marketing is to boost sales. Therefore, set a goal to achieve a certain amount of sales by month’s end. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. If you are disappointed in your sales, it might be time to make changes in your business strategy.

TIP! Be aware of what the purpose is of having a Facebook page. From a business standpoint, you should always be actively promoting yourself and your products on your page.

Do not share updates that are not directly related to your content. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. If you must talk about other stuff, do it on your personal page.

TIP! Have some kind of a contest on your page if you want to increase how many “likes” that pages has. When you reach a certain goal, give a freebie or special price to the winner.

Using Facebook as an effective marketing tool requires an investment of time and effort on your part. Regularly update your page, at least once a day. Keep your content quality up, and give your audience information that they really want.