You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Be sure to follow through on any promises you make.
Give Facebook ads a try. Your normal posting will only deliver so much in term of promotion for your product or service. Purchased ads can make a huge difference. They are inexpensive and can add another dimension to your Facebook marketing .
Think about making a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can use both of these options to keep your customers informed about and involved in your business.
Use Facebook Offers to promote your special deals. Just set the offer and choose to make a Promoted Post. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
A fan base is a must before you begin marketing on Facebook. Not too much investment should be put into any promotions until you have thousands of fans. When you reach that goal, you get more followers from promotions.
Facebook ads can be a good investment. Your ad can be customized so that people in a specific age group or gender can see it. Your budget can be your guide. This is a valuable tool as you do not have to commit funds long-term to the advertisement. You can end the campaign whenever you like.
Consider when it’s best to post on pages outside of your brand’s official pages. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Remember that the comments you leave on another page should be professional in nature. Post on other pages if you have relevant or interesting information to add. Avoid spamming because this will just annoy people.
Host a giveaway to increase interest to your Facebook page. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. This technique will increase your visibility without the necessity of spending much money.
Be careful with your Facebook updates. People don’t want to be flooded with sales jargon or spam. They should offer help or be educational or entertaining. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
When a person “likes” your page, reward them with a unique gift or special offer. You can gain a large amount of attention quickly by the use of the “like” button. You can give away coupons for your product or maybe free samples. It is something that you can give to everyone or offer a sweepstakes. If someone sees a chance to get something of value, they will be more likely to click that button.
The whole point of Facebook marketing is to boost sales. Therefore, set a goal to achieve a certain amount of sales by month’s end. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. If you are disappointed in your sales, it might be time to make changes in your business strategy.
Do not share updates that are not directly related to your content. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. If you must talk about other stuff, do it on your personal page.
Using Facebook as an effective marketing tool requires an investment of time and effort on your part. Regularly update your page, at least once a day. Keep your content quality up, and give your audience information that they really want.