It’s probably safe to say that your friends and siblings are on Facebook. Most people use Facebook to stay in touch with friends and family. That said, are your customers on Facebook? If they are, you could benefit from marketing on Facebook, so keep reading to see what it entails to have a successful campaign.
Offering contests is an effective way to increase your fan base. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
Reply to any comments left on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply to them, especially if it is someone who needs customer service or has a complaint.
Facebook is a content sharing medium. Facebook does not only relate to everyday chit chat, but it is also an important content format. Use it in that way for your brand. Use Facebook to promote your blogs from other channels. Facebook will bring you a great deal of traffic if you do.
Make a group rather than a page. This will help generate an online community for better interaction. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This will lower your marketing costs and increase the company profits in the long run.
The key to successful marketing with Facebook is having a strong base of fans. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. After that threshold has been reached, your conversion rate is going to start marching.
Free giveaways are some of the best tactics for your marketing plan. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.
Companies that only have rare contact with customers may not need Facebook pages. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Try making your ads on Facebook.
Hiding content from people who are not fans is wise if you want visitors to become followers. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
You may hit a few stumbling blocks when you first start into your Facebook marketing forays. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This will allow people to get connected with your business. It’s not as intrusive as various other types of marketing. When they “like” your business on Facebook, you will be able to easily update them on happenings in your business.
Look for leadership opportunities. Facebook can do wonders to help build up your leadership within a niche. Look for every opportunity you can to answer questions and make comments related to the area of your expertise. This gains exposure for the brand, which will lead to more fans.
Don’t turn off comments! Although keeping inappropriate comments off your page is important, you need to leave comments on to show users you care about what they think.
If you’re posting a photo to your page, you should always make sure that it is professional. This will show that you are credible and sophisticated. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
You’re probably a Facebook user yourself, so you understand it from your customer’s prospective. These tips will keep your customers on edge with new product offerings for your company. The more you spend on it, the more you will make.