Marketing on Facebook is something that many are interested in because of how popular social media is. If this is something that you have an interest in then you need to know a few things before you get started. The tips below are a great start.
Always post a link to any new content on your site to your Facebook wall. Link post summaries of blog entries from your site onto Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.
Try developing a group rather than a page. A Facebook group allows users to have their own community. You can utilize a group and a page in tandem to keep users interested and interacting.
Facebook Offers is a great tool for running contests or giving away free products through your website. You only need to post the offer and then change it to Promoted Post on your wall. If your offer is really good, you can consider opening it up to non-fans.
Sometimes you’ll need to post on Facebook pages that are not your own. Posting information on other people’s Facebook pages can garner a great deal of attention. However, it needs to be the type of attention you need. Post on other pages if you have relevant or interesting information to add. Avoid spamming because this will just annoy people.
Make sure to give someone incentive if they “like” your page. Likes can get your Facebook page a lot of new attention. Think about offering something people are going to be interested in. It could be something everyone gets or even a sweepstakes. If you give them something they like, they will probably not hesitate to “like” you.
Make sure you answer posts and comments on your wall. They’re taking the time to contact you, so the least you can do is reply. Consider the posts to be like phone calls; answer the questions that are asked of you.
Place real resources in your marketing on Facebook. Facebook is important and marketing on it will take real effort. Having someone help with promotions that is already busy is not going to get your business page the attention it deserves. Put real time and money behind it to succeed at it.
Make sure that all of the content you post on your page is shareable. People will likely want to share your content. Facebook is all about sharing and interacting with other people. A higher amount of prospective customers will generate more profits for your business.
Become an authority in your field. Facebook is great for building leadership in specific niches. Answer questions at every opportunity, and comment on relevant pages. This will help you familiarize people with your brand, which means there may be more fans.
Get people talking. If you find a conversation that was started on a post you’ve made, let people continue it. Do not delete posts, as the user will probably stop following your page. You should only intervene if offensive statements are made.
Brand your Facebook page like you do your website. For instance, if your website used royal blue, then use royal blue in your Facebook page design, too. This will help people to quickly recognize your business. Your customers will not know what is going on if it is not at least similar.
Your profile should be updated regularly. If anything changes within your business, be sure you change it on your profile page. Updated your page constantly is useful to customers wishing to learn more about what you do. Even if you don’t have new information, you can update the layout of your profile page to show users that it has been updated and keep them interested.
If you will not be able to update your Facebook page in real time, try a scheduling tool. They post your content for you at preset times. Explore various tools to find the best one for your needs.
Engage in conversations taking place on your business’s Facebook page. Get your followers talking to one another. You can either start conversations or ask a question to get them going. If they are already talking, why not join in? This will show them that you’re human, which will benefit your business.
Contests are a great way to increase interest in your page and your brand. Keep your contests personal and focused on your product. Then, at the end of your contest, pick a winner.
Know that event sharing is something that is very useful if you’re a business owner that has a Facebook page. Share information about trade shows with your Facebook fans. One great feature is that Facebook provides a reminder of the event.
Look for opportunities to use Facebook matchmaking to improve your brand’s visibility. Sometimes, you might be able to match up two people on Facebook. Never miss the chance to do this. This gives these two people a great story that they’ll pass onto their friends, and your brand is at the center of it. That’s really strong promotion.
Facebook is a great medium for helping you get the word out about your company. The thing you must remember is that you won’t see results right away. Use these tips and remain patient.