TIP! Consider holding online contests as a means of your Facebook marketing plan. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange.

Marketing on Facebook is something that many are interested in because of how popular social media is. If this is something that you have an interest in then you need to know a few things before you get started. The tips below are a great start.

TIP! Use a contest to build talk about your brand. Give away a desirable product to get people excited.

Always post a link to any new content on your site to your Facebook wall. Link post summaries of blog entries from your site onto Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

TIP! Answer questions and comments quickly. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible.

Try developing a group rather than a page. A Facebook group allows users to have their own community. You can utilize a group and a page in tandem to keep users interested and interacting.

TIP! It can be helpful to be active on other Facebook pages instead of just your own. Posting on other people’s pages can attract attention towards your page.

Facebook Offers is a great tool for running contests or giving away free products through your website. You only need to post the offer and then change it to Promoted Post on your wall. If your offer is really good, you can consider opening it up to non-fans.

Facebook Pages

TIP! Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. This is why it’s a good idea to set a goal for how much you’d like to sell by the time the month’s over.

Sometimes you’ll need to post on Facebook pages that are not your own. Posting information on other people’s Facebook pages can garner a great deal of attention. However, it needs to be the type of attention you need. Post on other pages if you have relevant or interesting information to add. Avoid spamming because this will just annoy people.

TIP! Be sure your posts are valuable. There needs to be some benefit for your followers in all of your posts.

Make sure to give someone incentive if they “like” your page. Likes can get your Facebook page a lot of new attention. Think about offering something people are going to be interested in. It could be something everyone gets or even a sweepstakes. If you give them something they like, they will probably not hesitate to “like” you.

TIP! Don’t turn off functions that allow people to comment on the page. Not allowing your customers to post causes them to think that you don’t care about their opinions.

Make sure you answer posts and comments on your wall. They’re taking the time to contact you, so the least you can do is reply. Consider the posts to be like phone calls; answer the questions that are asked of you.

TIP! You must always focus on the aspect of why you have your Facebook page. Sometimes, you may not need a page due to a fleeting customer base.

Place real resources in your marketing on Facebook. Facebook is important and marketing on it will take real effort. Having someone help with promotions that is already busy is not going to get your business page the attention it deserves. Put real time and money behind it to succeed at it.

TIP! Don’t use Facebook’s update feature too often. This option allows you to send a message to your subscribers.

Make sure that all of the content you post on your page is shareable. People will likely want to share your content. Facebook is all about sharing and interacting with other people. A higher amount of prospective customers will generate more profits for your business.

TIP! Speak with others through your Facebook page. You should post content that will make your followers react and start talking.

Become an authority in your field. Facebook is great for building leadership in specific niches. Answer questions at every opportunity, and comment on relevant pages. This will help you familiarize people with your brand, which means there may be more fans.

TIP! If you don’t know about Facebook, now is the time to learn. The more you understand what Facebook has to offer, the more useful its features will be to you.

Get people talking. If you find a conversation that was started on a post you’ve made, let people continue it. Do not delete posts, as the user will probably stop following your page. You should only intervene if offensive statements are made.

Royal Blue

TIP! You can still promote sales while increasing your fan base. Just offering coupons may build your Likes.

Brand your Facebook page like you do your website. For instance, if your website used royal blue, then use royal blue in your Facebook page design, too. This will help people to quickly recognize your business. Your customers will not know what is going on if it is not at least similar.

TIP! Try to stay on topic when posting to Facebook. If you are a realtor, talking about interest rate changes is relevant.

Your profile should be updated regularly. If anything changes within your business, be sure you change it on your profile page. Updated your page constantly is useful to customers wishing to learn more about what you do. Even if you don’t have new information, you can update the layout of your profile page to show users that it has been updated and keep them interested.

TIP! Incorporate images into your Facebook updates. When you need to get in touch with your customers, a good picture is the best way to do this.

If you will not be able to update your Facebook page in real time, try a scheduling tool. They post your content for you at preset times. Explore various tools to find the best one for your needs.

TIP! Your customers should be included if you’re going to be celebrating a milestone for your business on Facebook. Make an announcement of the Facebook celebration on your landing page and send a thank you message to your base of friends.

Engage in conversations taking place on your business’s Facebook page. Get your followers talking to one another. You can either start conversations or ask a question to get them going. If they are already talking, why not join in? This will show them that you’re human, which will benefit your business.

TIP! Put a Facebook plug-in on your site. You can get a code to add this plug-in, but some websites have a way to easily add it.

Contests are a great way to increase interest in your page and your brand. Keep your contests personal and focused on your product. Then, at the end of your contest, pick a winner.

TIP! Understand that success with Facebook marketing is going to take time. Nothing happens overnight and that includes success from marketing campaigns.

Know that event sharing is something that is very useful if you’re a business owner that has a Facebook page. Share information about trade shows with your Facebook fans. One great feature is that Facebook provides a reminder of the event.

TIP! Be sure your Facebook posts are interesting, short and focused. Make sure a quality picture that goes with the post is used.

Look for opportunities to use Facebook matchmaking to improve your brand’s visibility. Sometimes, you might be able to match up two people on Facebook. Never miss the chance to do this. This gives these two people a great story that they’ll pass onto their friends, and your brand is at the center of it. That’s really strong promotion.

TIP! While you want to post on your Facebook page at least once every day or two, you need to watch the amounts. If you post too much, people might feel overwhelmed.

Facebook is a great medium for helping you get the word out about your company. The thing you must remember is that you won’t see results right away. Use these tips and remain patient.