TIP! Give Facebook advertisements a try. Your normal posting will only deliver so much in term of promotion for your product or service.

Your kids, cousins or siblings are probably already on Facebook. Most people use Facebook to stay in touch with friends and family. You need to determine if your customer base uses Facebook. If they are, you could benefit from marketing on Facebook, so keep reading to see what it entails to have a successful campaign.

TIP! Make sure that you stay active answering the questions on your Facebook page. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question.

Offering contests is an effective way to increase your fan base. Provide people with prizes and discounts for liking your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

TIP! Make sure to build a fan base when marketing on Facebook. You should have 5,000 fans or more before you really start investing in marketing.

You may wish to create a Facebook group rather than a Facebook page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

TIP! Free giveaways are some of the best tactics for your marketing plan. Give something away a winner picked from you followers.

If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Your customers often come and go at random and will not be following posts. Instead, turn to Facebook targeted ads to reach new customers.

TIP! Be selective when it comes to posting updates. Your followers will lose interest quickly if the content in your updates routinely has no value.

Always respond to comments as well as posts that are posted on your Facebook wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Facebook is similar to a phone call, you would respond to that, right?

TIP! Immediately answer any questions and comments that your followers post on your Facebook wall. They’re taking the time to contact you, so the least you can do is reply.

Give your followers something to sign up for. If they are able to get something for clicking Like, they’re more likely to do so. Use contests or freebies to entice them to give you their contact information.

TIP! The idea of marketing on Facebook is to get more business for your company. Set yourself a monthly sales goal when you start marketing on Facebook.

Don’t share updates that have no direct relation to your own content. Make sure you are talking about things that interest your customers. Your personal account should be used if you have personal things you want to talk with people about.

TIP! Make sure any posts you list have value. There needs to be some benefit for your followers in all of your posts.

Speak with your fans so they can be involved with the decisions you need to make as a business. You make people feel important when you keep them involved. There is nothing better than involving your fans in some of your business decisions. You may also want to ask what they want to know more about.

TIP! A great way to turn visitors into subscribers to to make some content available only to those who subscribe. The strolling visitor will sign up to be a follower if they really want to access the information.

It could be difficult to get started with Facebook marketing . One way to begin is by placing the Facebook button on your site. This helps potential customers and fans get connected with your enterprise, and provides a less-intrusive type of marketing. Once they like your Facebook page, you can give updates on your business.

TIP! Develop a group intended just for the business. This can be a one stop shop, a place where you can field questions and where customers can chat with each other.

Make sure your followers can easily share your content on Facebook. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Interaction and sharing are at the heart of what Facebook does. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.

Always allow comments on your Facebook page. You might think this helps keep inappropriate remarks away, but it really just tells visitors that you are uninterested in their thoughts.

TIP! Make it where your fans can share on your page. Providing useful information on the page will cause people to share that information with their friends.

Put pictures on your Facebook wall, but make sure they are professional. People will get a good sense of your business from these photos. If you take photos to post on your business’s Facebook page, make sure they are high quality and appropriate.

TIP! Always look out for opportunities to show your leadership. Facebook can help you build your authority online in your niche.

Try as hard as you can to respond to people when they leave comments on your page. This not only means to respond to people who comment on your profile, but the comments in your inbox too. You’ll have to put in some effort, but fans will love the personal touch.

TIP! Keep the purpose of the Facebook page in mind as you begin your marketing efforts. Sometimes, you may not need a page due to a fleeting customer base.

Encourage your followers to interact with other members. If you find a conversation that was started on a post you’ve made, let people continue it. Post deletion or being too controlling may cause negativity to be directed at you. However, if things become heated or if the conversation is offensive, then you should intervene.

TIP! You should try posting professional photos on your Facebook page. You want your followers to equate your business with professionalism, not amateur hour.

You probably use Facebook and have a pretty good idea about what a customer wants. Try using these tips and your own knowledge to make a successful Facebook campaign. The amount of profit you make is directly related to the amount of effort you make.