Your kids, cousins or siblings are probably already on Facebook. Most people use Facebook to stay in touch with friends and family. You need to determine if your customer base uses Facebook. If they are, you could benefit from marketing on Facebook, so keep reading to see what it entails to have a successful campaign.
Offering contests is an effective way to increase your fan base. Provide people with prizes and discounts for liking your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
You may wish to create a Facebook group rather than a Facebook page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Your customers often come and go at random and will not be following posts. Instead, turn to Facebook targeted ads to reach new customers.
Always respond to comments as well as posts that are posted on your Facebook wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Facebook is similar to a phone call, you would respond to that, right?
Give your followers something to sign up for. If they are able to get something for clicking Like, they’re more likely to do so. Use contests or freebies to entice them to give you their contact information.
Don’t share updates that have no direct relation to your own content. Make sure you are talking about things that interest your customers. Your personal account should be used if you have personal things you want to talk with people about.
Speak with your fans so they can be involved with the decisions you need to make as a business. You make people feel important when you keep them involved. There is nothing better than involving your fans in some of your business decisions. You may also want to ask what they want to know more about.
It could be difficult to get started with Facebook marketing. One way to begin is by placing the Facebook button on your site. This helps potential customers and fans get connected with your enterprise, and provides a less-intrusive type of marketing. Once they like your Facebook page, you can give updates on your business.
Make sure your followers can easily share your content on Facebook. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Interaction and sharing are at the heart of what Facebook does. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.
Always allow comments on your Facebook page. You might think this helps keep inappropriate remarks away, but it really just tells visitors that you are uninterested in their thoughts.
Put pictures on your Facebook wall, but make sure they are professional. People will get a good sense of your business from these photos. If you take photos to post on your business’s Facebook page, make sure they are high quality and appropriate.
Try as hard as you can to respond to people when they leave comments on your page. This not only means to respond to people who comment on your profile, but the comments in your inbox too. You’ll have to put in some effort, but fans will love the personal touch.
Encourage your followers to interact with other members. If you find a conversation that was started on a post you’ve made, let people continue it. Post deletion or being too controlling may cause negativity to be directed at you. However, if things become heated or if the conversation is offensive, then you should intervene.
You probably use Facebook and have a pretty good idea about what a customer wants. Try using these tips and your own knowledge to make a successful Facebook campaign. The amount of profit you make is directly related to the amount of effort you make.