How long has it been since you looked at your email? If you’re a typical person, you download new email at least two times per day. When you run a business, email can surely help you reach your target market. Keep reading for valuable tips on how to capitalize on the ease and simplicity of an effective e-mail marketing campaign.
Don’t send out emails to people who don’t want them. People who receive your unsolicited marketing messages may report them as spam. This is terrible for your business’s reputation and might even get your IP address blocked by some ISPs.
If you want to go ahead with marketing with email you should get permission from your customers before you email them, you should do this for every single person on your list. If you email people without permission, they will accuse you of spamming and badmouth your business.
Proofread your emails before you send them out. Every single email and newsletter must be perfect. Before sending the message to people, be sure that it is laid out correctly so it has its intended effect on the readers. Ensure that every link is working, as well.
Keep in mind that the goal of e-mail marketing should be to promote and sell your goods. Your emails should make your readers want to buy your products. Many times this is done in email campaigns by enhancing benefits of older products or showing off a new, special promotion.
Marketing emails should contain very few graphics. Some email servers block graphics, so avoid graphics to get your message across more effectively. Additionally, the overuse of graphics will likely prompt email-readers to automatically toss your emails into the spam folder.
Remember that your subscribers are more and more likely to use smartphones or other mobile devices to view your emails. Because the screen resolution is lower on these devices, you have a smaller space with which to work. Figure out what your restrictions are and then work within them.
Occasionally mix up your format for a more personal touch. So, if you usually send out HTML formatted emails, then mix it up and send out an email in something like plain text format. This can help your customers relate to you and your products.
In all your emails, you need to use a call for action. Your recipients should know what they have to do in your emails by you telling them directly. Any added links should be clear and have instructions for use. These sections can be repeated by just including them within the very top and bottom portions of your emails.
Make sure that every email address is correct. There’s no point in spending a lot of time sending new messages to addresses on your list after they bounce. It’s a waste of time.
Use the email subscription form to alert potential subscribers of the things that you may typically send them. Tell them exactly what kinds of emails they’ll be getting and when they’ll be getting them. This helps keep new subscribers from being surprised by your email content or quantity.
In order for your subscribers to feel special, try to personalize the emails you send them any way you possibly can. If your emails feel mass produced, customers will often delete the messages and stop reading future offerings. Go beyond just adding their first name! You should have the information about why, when and where they signed up. This information can be used in your emails.
A sales list that is extremely specific and has a target audience can work well for any business. Target your most loyal customers who frequent your business, as well as their bevy of friends, for a place on your email registry. Design your mailings with an air of exclusivity, providing special content especially for those on the list.
Take the time to send a message to your subscribers on their birthdays. Let your subscribers give you their birthday if they wish and then send out automated greetings to them. This simple step will make customers feel like you are about them, especially if they receive a special birthday coupon or discount along with your birthday greetings.
To cover all your bases, try using multi-part messages in your campaign. This includes HTML and content that is plain text. This helps because some customers may prefer to view it in HTML, while another may prefer plain text. Utilizing this strategy is worth the time invested because subscribers that opt to display emails in plain text only will unsubscribe from a list that only sends emails in HTML.
Email is one of the best ways to quickly communicate with potential or existing customers and clients. Take the information you have learned here and apply it to your own marketing via email campaigns to help you achieve positive results. It is easy to promote your business if you take advantage of all the ways that email can help you.