TIP! Do not ever send unsolicited emails to unsuspecting customers. Sending an unsolicited email is a mistake; people might start marking them as spam.
If you use email, then there’s a good chance that you have been the recipient of e-mail marketing in the past. With the power of marketing via email, it lets a company advertise to current, as well as potential, customers via email messages. Continue on for some great email marketing tips.
TIP! Your email should have a personal tone. As with all other marketing techniques, customers usually do more business with those they feel a connection with.
Make emails as personal as you can. As with other types of marketing, customers will be more likely to purchase items from you if you add a personal touch. It could be highly beneficial to find out the reason why they opted in, and use this information in your email.
TIP! Pick an audience to target. After you have a couple of people reading your emails, consider finding ways to get them to ask their friends to sign up.
Find out who your audience is and then target their wants and needs. When you have some readers, try getting them to get their friends to sign up. Include subscription links in your emails so that your readers can pass them off to friends. This method will have your list of email subscribers growing exponentially.
TIP! Stick to one subject per message and don’t meander. Do not let your customers get annoyed or bored by your content.
Any content you intend on emailing out should be proofread and edited. You need to make sure all emails and newsletters are correct. You should also test the email’s layout to make sure everything shows up correctly. Additionally, test all hyperlinks in your email and double-check that they point to the right place.
Subject Lines
TIP! Keep your emails consistent. Always use the same company logo and colors in your email.
Use A/B testing of your subject lines to test effectiveness. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
TIP! Put information that is useful in your emails and avoid only including information to make a sale. Provide your readers with special content that they cannot get on your regular website.
Always get customer permission before you begin contacting via email promoting. Unwanted emails qualify as spams and most people will simply ignore these emails. Sending out bulk, unsolicited email to customers may also violate your ISP’s terms of service.
TIP! Remember that people are depending on mobile devices and smart phones more and more every day and they may be accessing your emails on these things. Because the screen resolution is lower on these devices, you have a smaller space with which to work.
Do not ever send emails to your customers more than one time per week. Your customers often will get several messages a day and are very busy in their lives. If you send out too many emails, they might not read them anymore and that’s not good if you spent a lot of time working on the messages.
TIP! Do not use email messages that require graphical elements in order to present key facts. There are lots of emails that don’t show pictures automatically.
Try using fewer graphics in your email campaign. Graphics are block by some email programs, so if you have a lot in your email, your audience may not be able to see or read the whole email. Besides that, spam filters are more apt to sort your emails as junk mail if they contain lots of graphics.
TIP! Cause email previewers to work in your favor by using preheader material. A preheader is simply the first line from your email’s body text, and it’s placed in a prominent location.
Only use an opt-in list when sending email marketing to your customers. Being known as a spammer is the worst reputation a company can have online and will lead to a loss in customers and sales. In addition, you could find yourself blacklisted by an ISP, which can be catastrophic for your business.
TIP! Do not add email addresses to your mailing list without the explicit permission of the individual who owns it. Adding more people to your list can be tempting, but your emails will more than likely be perceived as spam and give a bad image of your company.
Remember that more and more people are now using a smartphone or another type of mobile device to view emails. These devices lack the resolution of high end computers, so word count and careful use of graphics becomes very important. Learn the constraints associated with small displays, and see to it that your emails can be read on phone-sized screens.
TIP! Remember, as you develop email marketing campaigns, you are working towards building a solid reputation. Do not be cheap when it comes to email quality, be careful to target the right customers for your business, and stay away from any tactics that could be considered misleading.
Cause email previewers to work in your favor by using preheader material. Simply put, a preheader is the highlighted first line of email text. Several popular email clients, including gmail, display this information on the same line as the subject, so it can grab the reader’s attention.
TIP! Right on the subscription form, tell your new subscribers about the emails they can expect you to send them. Let them know exactly the types of emails they will receive and how often they will receive them.
Always make sure that your emails contain a way for people to unsubscribe or opt out from your mailings. It’s costing you money to send those emails, and sending them to people who don’t want them is money poorly spent. You’ll also damage your reputation, causing your profits to reduce and potential backlash such as appearing on an email blacklist.
TIP! Being pegged as a “spammer” is not something that is good for a business and it is important to take precautions against being labeled as such. Try sending out a confirmation email immediately after someone subscribes to your list.
Check how your emails look on different computers and browsers. During the design process, see how it looks using different browsers, email systems and operating systems. How a message looks in Windows Hotmail can vary wildly from Linux Gmail.
TIP! Ask for permission before you email potential customers. If you are cold calling or emailing your clients, they will feel annoyed.
Make it clear on your email sign-up form what the reader will get by submitting their information. Always inform your readers of what kind of email you will be sending and how often it will arrive. This will take the apprehension out of the equation, and will encourage new subscribers to partake of your email campaign.
TIP! Sending customers a follow up message, that includes a special discount offer or coupon is a great way to show your appreciation. Include a link on the email that tells them they can see it by following the link.
If you use images in your emails, make sure to include tags. If your reader has images turned off, or is on a device which doesn’t allow him to view images, he’ll still know what was supposed to be in that spot. Use relevant Alt tags so your recipient can get a good idea of why you added these images. Add them to your hyperlinks as well.
TIP! Include your personal branding in the emails you send to your list. Your subscribers know your site already and they associate certain colors, logos, and designs with it.
Get permission from people on your email list before sending them an email. No one likes unwelcome messages taking up space in their inbox. This can negatively impact on your business. Keep your relationship with your customers positive with honest, permission-based marketing efforts.
TIP! Make sure your mailings include more than just a sales pitch. Your messages should include useful information about your business and the industry you represent, in a professional manner.
Make sure that people have a way to confirm that they’re opting into your emails. This will make it easy for someone to double check their desire for mail from your business. Doing this may seem counter-productive, but it will ensure your business remain free of any kind of misuse reports being filed against your business in the future.
TIP! You may want to try sending emails with no images. Sure images are fun, but they make email load slow and sometimes email providers block images anyway.
Since marketing with email is so commonplace, it is easy to assume that everyone has been exposed to it. By using simple email messages, companies can market their products and services. Utilize the tips listed here and take advantage of this effective marketing opportunity.
