One of the best social media sites out there is Facebook. Millions of people use Facebook every day. Business owners must learn about Facebook in order to make it work for your business. Keep reading to find out more.
Consider holding online contests as a means of your Facebook marketing plan. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
You may want to try Facebook ads. Routine postings can only get you so far in terms of promotion. If you really want to reach more people, you will need to buy some Facebook ads. They are not expensive, and can make a substantial difference.
Use Facebook to connect with your customers. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat it as such. Write blog posts and then promote them using your Facebook page. Traffic volume to Facebook pages tend to be quite high!
You could create a group rather than a page. Facebook groups will encourage potential customers to establish their own community. You can have both a group and a page, the page for updates and the group for interactivity.
Facebook Offers lets you provide freebies or host contests easily. Once the offer is ready, change it on your wall so it shows as a Promoted Post. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Make sure to respond to all comments and inquiries sent to your Facebook page. Thank them for contacting you, and give them a great answer. Never hesitate to share links to the site if there is an article that is on point in answering their question.
Create custom tabs on your business Facebook page. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For instance, if you have contests, you can create a contest tab with information about them.
Interact with your existing audience. Many people concentrate on getting new fans but forget the patrons they have already. You should ensure that your audience feels appreciated. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.
Giving stuff away is a very effective marketing strategy. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Use Facebook advertisements as an alternative in such cases.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
Don’t share updates that have no direct relation to your own content. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Utilize personal accounts in order to talk about personal endeavors.
When making a decision, ask your fans for input. This will encourage dialogue between customers. What better way to do so with your community than to get them involved in some basic decisions. For example, if you blog, try asking them what kinds of posts they would like to read.
As this article said before, Facebook is a great place to go if you want a business to do well. Having read the article above, you should know now a great deal more about Facebook marketing. Get started today, and you will begin seeing results before you know it!