Perhaps you thought that marketing via email was an outdated trick. You would be wrong. While marketing with email was first on scene after the popularity of the Internet took off, it has not outgrown its uses. New strategies keep popping up that help marketing emails seem fresh yet effective. Use the ideas below to see how you can use email for yourself.
Don’t over use words like “Buy now!” messages. People may view your emails as being spam-like and not want to purchase from your company any longer. Instead, build a relationship with your customers and stay professional. They’ll appreciate this and will most likely buy from you.
Make sure you have the client permission before emailing them. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. It also puts you at risk of being in violation of the policies of both your ISP and your email provider if you are flagged as being a spammer.
Remember that your email list is meant to increase your business profits. Every email that is sent should entice the readers to want to buy a product or service. This can be done with an email that provides new product information, that goes over the benefits of an existing product or that talks about a new promotion.
With any marketing via email materials, limit the use of graphics. Many email readers block graphics, causing some people to miss the information which is not available in text format. Also, email programs may send image-heavy emails to your junk mail folder.
Use passive and active feedback to make your marketing via email efforts stand out. Active feedback is simply asking your readers for opinions and other suggestions they might have. Passive feedback is generally invisible to your reader and more subtle. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your emails.
Graphics can be used in e-mail marketing, but only sparingly. There are lots of emails that don’t show pictures automatically. This could possibly interfere with your customers viewing the email correctly. You should always use text for your important information and use alt tags to describe your images.
Get names if possible in the initial stages. That way, you’ll be able to customize your emails so that they individually address each customer to make the experience personal. The emails that you send to them will stand out because recipients won’t feel quite so anonymous.
Show customers you value them by only sending useful information. Respect their intelligence and send useful information, not merely sales pitches. Instead, give them information they can use, such as solutions to problems or new uses for familiar products.
Add a personal touch to your marketing emails. You can do more than just putting the recipient’s name on a standardized message. Take into account whatever information you have about your subscribers. Mine the information about your subscribers. Break them down into smaller buckets based off of similar profiling, and customize your messaging based off of that profiling.
If you use images in your emails, make sure to include
A great way to increase the success of one’s e-mail marketing campaign is to couple them with social networking mediums like Facebook and Twitter. This will allow your customers to pass your information along to their friends, and you can add new people to your email list when you engage social networking visitors and pique their interest.
Take advantage of special holidays and events to push your email promoting efforts. Plan your year out with these things in mind. Develop relevant campaigns for important retail holidays such as Christmas, Valentine’s day, Easter and other important dates. Research other methods of promotion to increase sales during slower sales times.
Before emailing someone, get permission. Nobody wants to have emails that are cluttering their email inbox that they did not expect. Sending out spam will give a bad image of your business. Start off your e-mail marketing campaign in the right way, by being sure that people are open to your email marketing efforts.
A post-purchase email is a great way to follow up with a customer. In this email, include a coupon to encourage an additional purchase. Put a link to the coupon inside the email, so that the client has to visit your website to get his special offer. You could end the email by telling them to watch for your future emails, which may also contain deals.
It still pays to use e-mail marketing. Heed the advice in this article and continue searching for ways to present an innovative and effective marketing with email campaign to your customers.