TIP! Interact with your fans regularly so you know what it is they want. Pay attention to what people are posting on your page.

Do you know much about marketing online? How much do you know about the site known as Facebook? Are you a traditional marketer that must update their knowledge? No matter your level of expertise, the tips in this article can help you.

TIP! When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You should add pictures and colors to attract attention.

You can quickly expand your viewers on Facebook by holding a competition. Offers can include discounts and prizes for users “liking” your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

TIP! One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This will lower your marketing costs and increase the company profits in the long run.

Always be professional when you post on any social media. You want to ensure that you always keep your page professional because it is a reflection of your business. If you stay professional, people will trust you.

TIP! Don’t neglect the audience you already have. There are people that just want likes and then they forget about existing fans.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.

TIP! Hold a giveaway promotion to get more followers. People like free stuff and may life your page for a chance to win something.

Be sure there is not too much spam on your Facebook page. You can put filters in place that will help you to keep things on track when you are away. Any page administrator can input keywords in this particular tool which are then automatically filtered out.

TIP! Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. This network is very popular, but some subcultures and age groups prefer other websites.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

TIP! Make sure that a group is established for your business. Your customers can engage, get their questions answered and shop for everything they need all in one place.

The key to successful marketing with Facebook is having a strong base of fans. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. The interest in your products will automatically start to skyrocket once that threshold is reached.

TIP! Do not turn off comments; your fans need to tell you how they feel. Sure, you may get some inappropriate content, but if you don’t allow it, your fans will think you don’t care.

Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. There is no reason for these customers to see the daily happenings at your company. Try making your ads on Facebook.

TIP! Always understand what your Facebook page is for. Don’t have a Facebook page just for the sake of having one.

The goal of using Facebook is to garner more sales. That means you need to set goals based on sales increases. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. When you’re not getting results, change your strategy.

TIP! You need to not only use methods which work, you need to avoid those which don’t. You can find plenty of examples of both kinds if you try hard enough.

Don’t assume Facebook is the best place for you to market your business. Although many people use Facebook, make sure that your target audience uses the site as well. Try researching your target market to learn about the social networks they are using the most before starting your campaign.

TIP! Just because you have a lot of “likes” doesn’t necessarily mean you are meeting your marketing goals. You should focus on targeting Facebook users who are likely to purchase your products or share your content with their friends.

Be extra sure that people are able to “share” the content on your page. The more interesting or valuable the information you provide is, the more likely that your followers are going to want to share it with their friends. Interaction and sharing are at the heart of what Facebook does. If you work hard and give people something that they find valuable, you may get the favor returned in the form of them sharing your content with people that they know.

TIP! Learn all you can about how Facebook functions. The more knowledgeable you are, the easier you will find it to use different features.

It is essential that you work on keeping followers updated via Facebook. While you don’t have to post 5 or 10 times every day, you should update your page regularly. Make sure your updates are content rich and are filled with information that your customers and followers would like to read.

TIP! If you have an outlet or store for your company, use Facebook’s check-in function. Give your users the chance to update their status on Facebook by checking in when they visit your store.

Work on responding to all comments left on your page. This not only means to respond to people who comment on your profile, but the comments in your inbox too. It will be a lot of work, but users will appreciate the personal touch that this adds.

TIP! It’s often cheaper for you to hire someone to manage your social media presences than to do it yourself. To succeed, you have to stay up-to-date with your page.

Your Facebook page should look like it is related to your webpage. For instance if you use royal blue is dominant on your website, use it on the Facebook page too. This will help people make the connection between your page and your brand. If you do things entirely different, customers will only get confused.

TIP! It is critical that you are aware of the audience you’re targeting with your campaign through Facebook. If you put up information that has nothing to do with your target market, it probably won’t help you make sales.

Update your profile as often as necessary. When things change with the business, make sure that is reflected in the profile page. Your customers need the most up to date information to get in touch with you. You may even decide to change things around on your profile page; this will keep people coming back to see what you have going on.

TIP! If you aren’t the only person posting content on your official Facebook page, have everyone follow a similar strategy. Consistency is always the key to success.

You should be able to create a lot of relevant content that is unique and full of variety. You need to share content that has to do with your brand, but you shouldn’t only talk about one aspect of it. This will help improve your credibility with fans. Share pictures and ask questions along with normal posts.

TIP! Add a picture to all your updates. Marketing deals with grabbing your customers attention, and nothing does it better than a well placed photo.

This article will help traditional marketers update their marketing strategies, thus staying on the top of the marketing game. Of course, you do need to use the tips. Start using this advice to market on Facebook today.