When did you last take a look at your email? If you’re like most people, you check your email more than twice a day. In the new economy of the Internet, email is a great way to reach customers and attract business. The follow tips detail some of the best e-mail marketing strategies developed to date.
Do not send out unsolicited emails. Your emails could be marked as spam if you send them to people who did not request them. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.
Construct your email so that it sounds personal. As with many other types of marketing, people are more likely to respond if they feel a personal connection with you. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
Make sure your emails are closely targeted. When you have some readers, try getting them to get their friends to sign up. You should also be sure you have a subscribe link sent out in your email. This will help your existing customers send a link to their friends. Your email base can really grow this way.
Never use the cliche phrases in your marketing. Specifically avoid the “Buy now! the way you go about it. This redundant sort of language can make your brand seem annoying. No company can succeed with such a reputation. Your customers are well-aware that you are selling something, so it is more important to build a professional and ongoing relationship. They will be thankful for this and may even purchase something from you.
Proofread everything you send out through email. All correspondence should be completely coherent and error-free. Test the email layout in multiple email clients and browsers to make certain that the email design is being delivered in the way you desire. If you have put any links in your emails, make sure they are able to be clicked.
Consistency is important. Always make sure that your emails contain the same business logo, colors, and font style. Choose a font everyone can read easily. Your recipients will be more aware of the appearance of your messages and focus on them. Familiarity is vital to the success of any business, and that also greatly applies to marketing with email.
Always obtain permission before you contact your customers via email. People typically think of emails that aren’t desired by them as spam. As a result, they’ll likely ignore or delete these messages without even viewing them. ISP policy violations may also occur if you send mass emails to people who don’t want them.
Don’t send important information out around a major holiday. Most people will be busy celebrating and will not check their emails until they go back to work. There are exceptions, of course. These emails can be things about Black Friday or other holiday sales your company may be having.
Use few graphics when creating email marketing programs. Some email readers block graphics by default and if you are relying on graphics to get your message across, some readers won’t get that message. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
Encourage customers to leave active, as well as passive feedback, in your marketing campaigns via email. Active feedback is that feedback that you receive directly from questions or comments provided by your customers. Passive feedback is much more subtle and not noticeable to the reader. You can utilize any tools and other software that you have in order to figure out which links are receiving the most clicks.
Email is one of the best ways to quickly communicate with potential or existing customers and clients. Take advantage of what you’ve learned in this article. Use the advice to develop your own marketing strategies, and it won’t be long before you see some positive results. Building your brand isn’t difficult at all if you know how to harness the unlimited potential of e-mail marketing.