Are you advertising on Facebook? If not, you’re missing a golden opportunity. If you do, you should make sure to do everything right to reach those customers and avoid any behaviors that will annoy them. Keep reading to learn how to build a strong Facebook marketing plan.
Always use a professional tone when posting on your business’s Facebook page. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. If you keep it professional, you will gain the respect and trust of your clientele.
Give Facebook ads a try. Routine postings can only get you so far in terms of promotion. Purchasing Facebook ads will help you reach your goals. They generally do not cost a lot, and they can help you a lot.
Your Facebook page needs to be monitored for spam at all times. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Be sure and answer all questions that people post on your Facebook page. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Share links to your business’s site or Facebook page if you have the information they need.
Choose updates carefully. Updates with valuable content will prevent your subscribers from drifting away.. Your updates should be educational, helpful or entertaining. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
Do not share things that are not relevant to your business. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. If you are going to put up personal things, do it on your personal page.
You may have a hard time figuring out how to market on Facebook if the concept is new to you. A good way to begin is by adding Facebook buttons to your own sites. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. If someone likes your company on Facebook then they’ll be updated every time you make a post to your profile.
Encourage your fans to post content on your page. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.
Always know the reason why you’re using Facebook. Sometimes, you may not need a page due to a fleeting customer base. Are you using it to communicate to customers? Or do you have it so that your customers can keep in communication with you? Facebook can help increase both communication and sales with current and new clientele; this is different to just keeping the customers that you already have.
Encourage your followers to interact with other members. Allow conversations to continue when they start on your posts. Removing posts may infuriate some people. Only intervene if the thread could offend someone.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. Offer a prize to a random audience member when the goal is achieved. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.
Write posts in many different ways, but keep consistent in terms of your brand voice. You need to share content that has to do with your brand, but you shouldn’t only talk about one aspect of it. Think of different methods of developing content that interests your followers. Incorporate photos in your posts to stay dynamic and contemporary.
Keep in mind that having a lot of subscribers does not necessarily mean your campaign is successful. You want to have fans who want to buy from you and will share the content you post. Measure the success of the campaign you are running by looking at the conversion rates.
Think about Facebook matchmaking as a way to market your brand. A lot of the time you could find yourself able to get two people to meet on Facebook. Don’t pass up the opportunity! Your brand will at the forefront of a story that two people will tell their friends. You can’t ask for better marketing than that!
Do you have your own store? Utilize Facebook’s check-in feature. Let fans update their status through checking into your store. This will result in your subscribers’ friends seeing their status, and as a result, they might be curious and decide to check you out.
If you have not yet set up shop on Facebook, hopefully now you will. You have learned some helpful advice. Whether you are an old hand at Facebook marketing, or just a novice, there is always room for improvement. Use what you’ve learned here to guide you along the way.