Although e-mail marketing is not a brand new strategy, it is still a powerful and often overlooked tool for building and retaining your customer base. Email promoting is almost as old as email itself, but it is still a vital method. Email promoting is constantly evolving through the use of fresh techniques and strategies to improve its effectiveness. Use the tips provided to find a way to make marketing via email work for you.
Do not send emails that were unsolicited. Messages sent to recipients who did not request them are at risk of being marked as spam. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.
Utilize A/B testing to determine the most effective type of subject line. Take one of your emails, and divide the mailing list in two. Send each half of the list the same mail, but with differing subject lines. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
Test your email layouts. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom. You should however experiment with various formats in order to identify which format elicits the most responses. Continue to use the method that works best. This will help build consistency into your marketing with email; your subscribers will be familiar with your style and more apt to open your email, as it is something they trust.
Keep in mind that the point of marketing, through email, is sales. Your marketing emails should drive customers to purchasing your services or products. Announcing special offers, debuting new products, and revealing new information about existing products are just a few of the tactics you can use to build this momentum.
Don’t send more than one marketing with email message per week. Your customers, like you, have busy lives and probably receive many emails each day. If your emails arrive more than once weekly, subscribers are more likely to trash them without ever reading the content that you put so much time into.
Branding your business is important, and it needs to work with all of your marketing efforts. That is why you must take time to build a great template that includes all of your sites primary features. This will help users recognize you and your brand.
Do not send emails without getting permission first. If you are not authorized to send them email, your customers will quickly lose faith in your business, which ends up giving your company a bad name. Certain ISPs may even choose to blacklist you; this can cause a major problem, dampening your business and campaign.
You can learn some valuable information about how not to email market by studying spam. Make an extra email account and sign up at various places online. Take a look at how much spam immediately floods your inbox. Study these emails closely so you know how to make the proper adjustments to your own email communications. Take measures so your emails look distinct from spam.
Now and again, change your format a little, giving it more of a personal touch. If you typically use HTML formatting for your messages, then occasionally use plain text formatting instead. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.
In all your emails, you need to use a call for action. This will allow your recipients to know what actions are expected of them once they read your email. If links are included, make it highly visible to them with instructions on what to do next. These messages can be repeated at the beginning and the end of your messages.
Get your customer’s name when they sign up for your marketing via email list. Having their name to reference makes any further communication you have with them more personal and more likely to catch their attention. Also, the reader will be able to see your email amongst others.
Show all of your customers and followers that you do truly appreciate their support and value their time, do this by sending emails that are informative, as opposed to spam. Respect their intelligence and send useful information, not merely sales pitches. Talk about a solution to an issue your audience is encountering, a new product or a promotion in your emails.
Personalize the marketing emails that you send out. This doesn’t just mean addressing your customers by their first names. Use every piece of information your subscribers give you. Break your subscribers list down into smaller groups that share common interests and tailor different messages to appeal to each group as much as possible.
When you are in the developmental stages of your marketing via email strategy, it is important to remember you’re working on building your reputation. Be wary of targeting the wrong readers, cutting corners or using tactics that leave a bad taste in peoples mouths. It’s your reputation at stake, and you must remember that at all times.
Make sure to notify your subscribers of the type of information that your newsletter will contain. Inform your subscribers about the kinds of emails that will be sent, along with the frequency of the emails. Your subscribers should not be surprised then by the emails you send.
Personalize your emails anyway you can, so that your subscribers feel your personal attention. Nothing turns off your reader more quickly than a letter that reads like it is just a form intended for the masses. Including their name is great, but do more than just that. Look back to see when, why, even where that customer signed up for your newsletter. Utilize this vital information in your marketing messages.
As you can tell, the good old marketing email is still an effective tool for your business. Follow this advice while staying alert for new ways to use email to market your products. You can periodically adjust your strategy to keep it fresh every time.