TIP! Host a giveaway to get some extra attention for your presence on Facebook. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating.

Almost every place in the world uses Facebook. But, it can be a great tool to market your business. There are paid marketing options available, but you can also do some things for free. No matter if you spend money or you do not, the following piece includes lots of useful Facebook tips.

TIP! Treat your old customers well. Some marketers focus on getting new subscribers instead of taking care of their exist audience.

Consider holding online contests as a means of your Facebook marketing plan. Offer users prizes and discounts in exchange for encouraging people to like your page. Be sure to follow through on any promises you make.

TIP! You need to know when you should post about your products on your page. When you do so, you can get some good attention on your brand.

Creating a contest for your Facebook page is something that you can have some success with. Offer free samples to your subscribers who share your information with others. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.

TIP! Companies that only have rare contact with customers may not need Facebook pages. Your customers appear randomly, so there’s no reason for them to follow all your daily posts.

Link all of your published content to your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

TIP! The idea of marketing on Facebook is to get more business for your company. That means you need to set goals based on sales increases.

Don’t let spammers overtake your Facebook page. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. If you have different page administrators, they can help you with this.

TIP! Get fans involved in brand or company decisions. People enjoy being on the “inside.

The first step to success with Facebook marketing is having a solid base of fans. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. After you hit that many people you should see your conversion rates start to rise.

TIP! Be sure your brand has its own personality. Boring content makes your brand look boring, too.

Do not forget your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. If your fans think you respect them, your marketing will be successful. This results in true engagement with your brand, and therefore much attention should be paid to customers.

Try holding a giveaway. People like free stuff and may life your page for a chance to win something. The cost is low and the returns are high.

TIP! Allow clients to post comments and thoughts on your page at all times. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Invest in targeted Facebook ads instead.

TIP! Realize why you’re using a Facebook page. Do not just have a Facebook because it is the “in” thing to do.

The goal of using Facebook is to garner more sales. It is important to set some sort of periodic goal based on your Facebook marketing efforts. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. Your strategy may need adjusted if you do not see the results you hoped for.

Make sure your posts have value. Basically, your readers should gain something out of every single one of your Facebook posts. Don’t make every post an ad, though.

TIP! Your website and Facebook page should look similar. For instance, use the same colors in both places.

Don’t post updates that are dull and boring. Take care when posting about current events so as not to bore or offend any followers. If you are going to put up personal things, do it on your personal page.

TIP! It is imperative that you understand what techniques are helpful for Facebook marketing and what techniques could be detrimental to your brand. There are tons of examples of what to do, as well as what not to do.

Keep the purpose of the Facebook page in mind as you begin your marketing efforts. Don’t just have one to have one. Do you use it to talk to your customers? Or do you have it so that your customers can keep in communication with you? You need to focus on what your goal is, be it encouraging loyalty or bringing in new customers.

TIP! Join in on conversations on your page. You can encourage chit chat on the page.

Use a design that’s like your website for Facebook. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. That will help folks remember your brand. A complete difference is only going to seem confusing to your customers.

TIP! Remember that a large number of followers do not always mean your Facebook campaign was successful. You want to reach out to people that have a genuine interest in your products.

There are many schemes to avoid when using a site like Facebook. There are many examples of each out there. Check out the things that you are not supposed to do first. You also need to learn what you should not do.

TIP! Understand more about Facebook. When you know all about Facebook and how to use it, it will be easier to take advantage of it.

Engage in conversation on your page. Look for ways to draw your followers into interesting conversations. You can get things started if you want, by asking a question or getting advice. Once you get a conversation going, join in. Talking with your fans allows them to see your company as personable and feel they have an actual relationship with you. This often converts them into true customers.

TIP! It will take a while before you get results from your marketing campaign. Facebook is no different to any other business, you will not receive marketing greatness overnight.

You should now feel comfortable enough to start planning your own Facebook marketing campaign. Facebook is free, so that is the best part about it. Make sure to start now, because your competition is likely not using Facebook. Who knows? They may have read this article as well, so get going!