Is your business on Facebook? If not, you’re really missing out on a huge audience! If you do use it, it is important to make certain your strategy is on point. Read on for assistance in developing a Facebook marketing strategy for your business.
The best way to engage your followers is to reply to what they write on your wall or about your company. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply to them, especially if it is someone who needs customer service or has a complaint.
Keep spam off of your Facebook page. There are some filters that can be put into place if you can’t monitor your site all of the time. If you have different page administrators, they can help you with this.
Facebook is a great way to share your content. Facebook isn’t just for chitchat, it can also be a serious content platform. Think of it in this manner. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You will see that Facebook brings you a great deal of traffic!
Answer all questions and reply to all comments. Thank them for contacting you, and give them a great answer. If you have a page on your site that holds the information they need, share the link with them.
Give your followers something to sign up for. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Use contests or freebies to entice them to give you their contact information.
Ask your fans for advise about various decisions you need to make about your company or business. People enjoy being on the “inside.” Get customers involved in decisions with your company or brand. When you want advice on topics to cover on your blog, just ask!
Commit solid resources to your Facebook marketing plan. Facebook is quite a large site, and using its marketing strategies takes a focused effort. If you expect it to be successful, it cannot just be a side project on someone’s already full plate. Put real time and money behind it to succeed at it.
You should definitely focus on finding a personality for your brand. Boring content makes your brand look boring, too. Adding some personality can be great as long as it always remains professional.
Try posting professional photos on the Facebook page. This will show that you are credible and sophisticated. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
Your Facebook page should look like it is related to your webpage. For instance, if your main color is royal blue, make that the main color on Facebook, too. This will help people to quickly recognize your business. Doing anything else may simply confuse your customers.
Don’t use Facebook’s update feature too often. This tool allows you to engage directly with your followers. But, this should be used sparingly and for important details rather than daily postings. Do not use this tool for promotional purposes.
A scheduling tool should be used if you’re not able to make Facebook updates in a timely manner. This will allow you to write your posts at one time and schedule them to go up at a later date. Try out various tools until you get one that gives you the features you want.
You should always stay on point but also keep a variety of content. Post content that is related to your product, but do not be boring about it. Find different ways to engage your followers with your content. Consider posting a question or posting a photograph.
Find your inspiration to get on Facebook to promote your product. The time is now to add your company on Facebook. Even if you have had a Facebook page for awhile, there is always room for improvement. Put the above tips to use.