TIP! You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. When a person likes your page, they can enter a drawing to win a great prize.

The ability to easily contact people around the world is what makes Facebook so popular. You need to use it to market to those millions of users. Read on for tips on how to use this avenue to the best of your ability.

TIP! Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. It is important to monitor your wall daily and to check out @ messages for your brand as well.

Facebook can help you share different products with potential clients. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Realize this. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You will see great results from using Facebook.

TIP! Consider organizing a giveaway as a means of generating interest. You should encourage your customers to join by offering a few free products to some of your subscribers.

Depending on your needs, a Facebook group may work better for you than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

TIP! Always take the time to answer any questions and address any comments made to you through Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question.

Be aware of when it is appropriate to post on other . This can really help you to gain exposure. Make sure it’s the kind of attention you want. Make postings on other only if you have worthy content. Don’t ever spam people.

TIP! Use custom tabs to make your Facebook page more efficient. These allow for increased organization, making your page very user friendly.

Host a giveaway to increase interest to your Facebook page. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. This technique will increase your visibility without the necessity of spending much money.

TIP! Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

Choose updates carefully. If your updates are boring or off-topic, you’ll lose fans. Your updates need to be useful, entertaining or educational. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

TIP! You must not forget your current customer base. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have.

You can offer prizes for Facebook “likes”. Likes can get your Facebook page a lot of new attention. Think about giving folks something unique and free if they give your page a “like.” You can offer a discount on your products or even give a free item. If the incentive is something that they value, they won’t hesitate to click on that “like” button.

TIP! Think about buying Facebook ads. These ads can target a specific market if you desire.

Your posts should include valuable content. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.

TIP! When you choose to update your page, be careful about it. Your followers will become disinterested if you aren’t sharing content that they can use.

Give your audience a spot on where they can sign up to your Facebook page. If you provide an incentive for registering, you are likely to gain more interested followers. Use this to hold sweepstakes or offer coupons.

TIP! Place real resources in your marketing on Facebook. Facebook is quite a large site, and using its marketing strategies takes a focused effort.

One way to help convert visitors into followers is by hiding some content from visitors. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.

TIP! Be sure folks are able to “share” content via your Facebook presence. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it.

Put real resources towards your . Facebook is an important marketing tool that deserves a true effort. If you are thinking of putting someone on it that’s already bogged down with twenty other assignments, you’ll never get the traction that’s possible using this social media. Distribute the resources to get more out of it.

Valuable Information

TIP! Try to post photos to your Facebook page that are professional. Understand that your photos will represent your business, both in good and bad ways.

Sharing content is important when using Facebook. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Facebook depends on people who interact and share with others. Working to provide valuable information to your audience will help ensure your business succeeds.

TIP! The most important part of posting on Facebook is establishing long-term ties with other users. This is as important on Facebook as it is in your home life.

Always know exactly why you have a Facebook page. Do not just have a Facebook because it is the “in” thing to do. Do you utilize it as a means to speak to customers. Is it because they need to communicate with you? Using Facebook to get your business to make more sales is quite different than using a page just to work with customers that are already buying from you.

TIP! Run contests on occasion in order to get lots of “likes.” Offer discounts or a freebie to the winner after you have met your target goal.

Take the time to cultivate your Facebook contacts carefully. Just like in real life, a solid relationship on Facebook is long-term and will evolve over time. One smart way to encourage a long-term relationship is to ensure the content you provide is current and simple to understand. Don’t forget that loyal customers should be rewarded with special deals and promotions.

TIP! Your website and Facebook page should look similar. You should match your webpage colors to those on the wall of your facebook site.

Make sure your Facebook’s page design is similar to your website’s. You should match your webpage colors to those on the wall of your facebook site. You will help people feel like they know your brand and products. If the color schemes are completely different, people may think it is a different company with the same name.

TIP! If one of your Facebook followers criticizes your business, be sure to address that criticism. If you don’t respond, it may give the impression that you only pay attention to fans.

It’s time you realize that Facebook is a very effective marketing tool. This kind of marketing can be used to your advantage, no matter the size of your business. Keep these tips in mind if you want to get the most benefit from Facebook.