Social media’s popularity makes Facebook a great place to market your company. If this interests you, there are a few things you should know before getting started. The tips below are a great start.
Talk to your fans. Pay attention when folks make postings on your page. Lots of successful companies have implemented useful marketing strategies from their consumers. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.
Always use a professional tone when posting on your business’s Facebook page. The wording can be relaxed, but the content needs to be professional. When you keep a professional tone, you are respected more by customers.
Make sure any content you publish is linked through your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Make a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. This will also give you the ability to inform your subscribers of updates.
Make sure that you stay active answering the questions on your Facebook page. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Share links to your business’s site or Facebook page if you have the information they need.
Consider buying some Facebook ads. You can alter your ad to your customer base to maximize profit. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. And best of all, you are not committed long term. The ad can be paused, discontinued or deleted at any time.
Use care in selecting your updates. Updates with valuable content will prevent your subscribers from drifting away.. Make sure your updates are helpful, educational or entertaining. Look into using Facebook Insights to discover what posts are really the most popular with your audience.
It is sometimes difficult to begin using Facebook as a marketing tool. One thing to do when you’re starting out is adding a button that leads to Facebook on your website. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. If they become a fan of your Facebook you can send updates that will post on their wall.
Ascertain that people are able to “Share” the content of your page on Facebook. If your page has valuable information, some of your audience may tell others they know about it. This will help improve visibility for your company. Your audience will inform their networks about your content when you have share information, and this could bring you prospective customers.
Look for opportunities in leadership. You can do much on Facebook to become a leader in a niche. Use your knowledge to comment on related posts and offer answers or advice with your expertise. That is going to expose your brand to new and potential customers, which can only make you more popular.
Put pictures on your Facebook wall, but make sure they are professional. You want the photos to reflect the professional nature of your business. If you take photos to post on your business’s Facebook page, make sure they are high quality and appropriate.
Run contests to get likes on your page. Offer discounts or freebies once you get a sufficient amount of likes. Contests are a great way to attract new followers and win new customers for your products and services.
The design of your Facebook page should be similar to your website’s design. If your site is filled with royal blue, then your Facebook page needs to have royal blue too. This helps brand your Facebook page with your business. Making it different can confuse loyal customers.
Make sure you use Facebook’s Update ability sparingly. That allows you to send direct messages to everyone that follows you. Only use it for very important events and news like an emergency, etc. Your customers will lose interest in your campaign if you use updates to share promotional offers instead of helpful information.
Know what to avoid when it comes to marketing. There are good things that you should be doing, but there are many mistakes that people have made also. You don’t have to look too far to find the examples you need. People like to find the best practices, however they hardly look at the worst ones. Help yourself by learning what you should not do.
Ask customers to submit reviews and post them on your wall. People showing interest in your products are going to appreciate reviews left by others. When your current customers let others know about your product in this way, you’ll find new customers start to appear.
Write posts in many different ways, but keep consistent in terms of your brand voice. You need to match all of your content to the goals of your brand, but versatility in your approach is key. Find different ways to post relevant content. Provide photos, videos, or engage them with questions.
Include all of your customers when celebrating business milestones on Facebook. Make an announcement of the Facebook celebration on your landing page and send a thank you message to your base of friends. Keeping them in the loop will make them feel closer to your business and encourage further sales.
As you can see, promoting your products to your audience on Facebook is not that hard. This will take a lot of time and effort though. Exercise patience and use all the tips you’ve learned here to your advantage.