Do you want to compete with similar businesses? Are they already using Facebook to market their products? Would you like to make their campaigns look like child’s play? All it takes is some gumption and knowledge, and we’re happy to provide you the latter below.
If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Put up neat visuals or add some color. People are much more drawn to decorative pages than plain ones.
If you want to target a custom audience, you can do that. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
Sometimes, you need to post stuff about your brand other places besides your own page. You can get some attention by posting on other pages. Make sure it is the good kind. Only make posts on other pages if you have something worth saying. Do not ever do spam posts.
Be sure your postings are valuable and relevant. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Provide sign-up forms on your business’s Facebook page. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. Use contests or freebies to entice them to give you their contact information.
Don’t assume Facebook is the best place for you to market your business. It is a widely used platform, but depending on your target audience, another social media network may be a better choice. Learn about your audience first and then determine if they are avid Facebook users.
Always allow people to comment on your page. This is not a smart tactic to use to control inappropriate comments. Your users will feel like they don’t matter to you if it appears you don’t want to hear from them.
When you create your Facebook page, have a goal in mind. Do not just have a Facebook because it is the “in” thing to do. Is your goal to communicate with your customer? Or do you have it for them to stay in touch with you? There is a real difference between using your page to grow sales and using your page as a customer service tool.
Use your updates sparingly on Facebook. It can be used to send a direct message to those following your page. It should only be used in emergencies. It is not for promotions but for actual news that should be brought to your followers’ attention.
Understand what tactics to avoid when it comes to Facebook marketing. So many examples exist. Looking at the worst examples is often overlooked by many people who just look at the best. Learn what you should avoid to prevent any mistakes right off the bat.
Allow your customers to rate the quality of your product. Interested consumers appreciate customer testimonials. It makes them feel much more comfortable if they are on the fence.
Make sure your postings are varied, but always stay on topic. You should stick with your brand, but you don’t want to make each post the same. Use various methods to engage your fans. Encourage them to submit pictures for a display, or raise questions they can interact with.
Get a contest going to stir up enthusiasm for your product. One way to do this would be to see if people that are your followers on Facebook and own your product could photograph themselves using the product. Then, once the contest ends, you could pick someone to win a prize.
There is no longer reason for not blowing the competition away now that you have gained the information from above. Show them how it’s done. Take this great advice and start using it to reach out to the world.