Does your business use Facebook? You might be missing out on a lot of customers if you do not use Facebook. If you are, do you know the best practices for marketing there? Continue reading to learn more about this marketing strategy.
Offering contests is an effective way to increase your fan base. Reward them with prizes and incentives if they like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
If you are using Facebook for business, do it professionaly. While social media usually has a relaxed tone, present your business and yourself professionally. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.
Give Facebook ads a try. Posting on your page only goes so far. Ads can reach further into your target market and draw customers to your page. They are inexpensive and can pack quite a marketing punch.
Consider Facebook as one way to share information. Facebook isn’t just for chitchat, it can also be a serious content platform. Treat Facebook seriously to improve your profits. Post real blog posts to promote your posts from other media channels to your Facebook page. Facebook can bring you lots of traffic.
Promote a contest using Facebook Offers. All that needs to be done is you should get the offer set up and use the Promoted Post option. If your offer is really good, you can consider opening it up to non-fans.
Use custom tabs to make your page stand out. These allow for increased organization, making your page very user friendly. For instance, when you have a contest going on, make a tab for just content info.
Giving stuff away is a very effective marketing strategy. Reward those who sign up for your newsletter or like your page. Don’t give away anything expensive; just make it something that your fans will want.
Offer something that is unique when someone “Likes” your Facebook page. Likes can get your Facebook page a lot of new attention. Offer an incentive for new people to like your page, something that others are not getting. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If you give them something they like, they will probably not hesitate to “like” you.
Hide your content from non-fans. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
Use real resources when marketing on Facebook. Facebook is a large and popular site, and it takes a lot of work to market on it. Having someone help with promotions that is already busy is not going to get your business page the attention it deserves. Give your Facebook marketing serious effort and resources to get serious results out of it.
Don’t turn off the guest commenting function on Facebook. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.
You must always focus on the aspect of why you have your Facebook page. You don’t have a Facebook page just to have one. Did you create your page as a way to engage customers? Or do you have it for them to stay in touch with you? The techniques you use should be different if you want to use your Facebook to generate more sales or simply stay in touch with existing customers.
Now you should be ready to get your business onto Facebook. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. Even if you have been on Facebook a while, you can always get better. What you’ve just learned will help.