TIP! Communicate with your fans on a regular basis so you are aware of what they want. Make sure you take notice when people post on your page.

Does your business use Facebook? You might be missing out on a lot of customers if you do not use Facebook. If you are, do you know the best practices for marketing there? Continue reading to learn more about this marketing strategy.

TIP! Take advantage of Facebook ads and all they have to offer. Your normal posting will only deliver so much in term of promotion for your product or service.

Offering contests is an effective way to increase your fan base. Reward them with prizes and incentives if they like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

TIP! Facebook Offers can help you get the word out about a giveaway. You just have to set the offer up, then on your wall, make it into your latest Promoted Post.

If you are using Facebook for business, do it professionaly. While social media usually has a relaxed tone, present your business and yourself professionally. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.

TIP! You must not forget your current customer base. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have.

Give Facebook ads a try. Posting on your page only goes so far. Ads can reach further into your target market and draw customers to your page. They are inexpensive and can pack quite a marketing punch.

TIP! Choose updates carefully. If your updates don’t contain any valuable information, your subscribers will lose interest.

Consider Facebook as one way to share information. Facebook isn’t just for chitchat, it can also be a serious content platform. Treat Facebook seriously to improve your profits. Post real blog posts to promote your posts from other media channels to your Facebook page. Facebook can bring you lots of traffic.

TIP! Increased product sales are the primary purpose of a Facebook marketing campaign. Setting monthly sales goals can guide your efforts.

Promote a contest using Facebook Offers. All that needs to be done is you should get the offer set up and use the Promoted Post option. If your offer is really good, you can consider opening it up to non-fans.

TIP! Have a place on your page where people can sign up or subscribe. Offer them something of value when they register so that people will be more likely to do so.

Use custom tabs to make your page stand out. These allow for increased organization, making your page very user friendly. For instance, when you have a contest going on, make a tab for just content info.

TIP! Facebook is not necessarily the best place for your marketing. There are other social media platforms.

Giving stuff away is a very effective marketing strategy. Reward those who sign up for your newsletter or like your page. Don’t give away anything expensive; just make it something that your fans will want.

TIP! Make sure that a group is established for your business. Your customers can engage, get their questions answered and shop for everything they need all in one place.

Offer something that is unique when someone “Likes” your Facebook page. Likes can get your Facebook page a lot of new attention. Offer an incentive for new people to like your page, something that others are not getting. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If you give them something they like, they will probably not hesitate to “like” you.

TIP! If updates are not relevant to your business, do not share them. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them.

Hide your content from non-fans. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO .

TIP! Have your fans get involved with your various company or brand decisions. People enjoy being on the “inside.

Use real resources when marketing on Facebook. Facebook is a large and popular site, and it takes a lot of work to market on it. Having someone help with promotions that is already busy is not going to get your business page the attention it deserves. Give your Facebook marketing serious effort and resources to get serious results out of it.

TIP! Invest time and resources in your Facebook marketing campaign. Marketing on Facebook is no cake walk.

Don’t turn off the guest commenting function on Facebook. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.

TIP! Make sure your followers can easily share your content on Facebook. Posting valuable content will encourage your fans to share that information with their friends.

You must always focus on the aspect of why you have your Facebook page. You don’t have a Facebook page just to have one. Did you create your page as a way to engage customers? Or do you have it for them to stay in touch with you? The techniques you use should be different if you want to use your Facebook to generate more sales or simply stay in touch with existing customers.

TIP! Allow clients to post comments and thoughts on your page at all times. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.

Now you should be ready to get your business onto Facebook. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. Even if you have been on Facebook a while, you can always get better. What you’ve just learned will help.