You are sure to have encountered some form of marketing with email if you use email. Email marketing campaigns allow businesses the opportunity to get their word out to both existing and prospective clientele through the email medium. If you wish to try e-mail marketing, read on for some helpful tips.
Do not ever send emails with headlines such as ‘Buy now”! in your email messages. This will make you look like you are spamming them, which will in turn affect your business. Instead, build a relationship with your customers and stay professional. They will appreciate your efforts and be more likely to purchase from you.
Promote special offers or limited time sales exclusively through email as a way of fostering excitement in your customers to be receiving your emails. This form of email promoting not only gives your readers a real value for their participation, but also encourages them to refer friends. In fact, a referral program is a great way to grow both your email base and your customer base.
Be consistent. Make sure that your emails contain the same colors and company logos. Use easy-to-read fonts for text-based information. By doing this, you begin to create brand recognition, and customers will look forward to your next message. Familiarity is extremely important in any business, especially e-mail marketing.
Prior to contacting any of your customers through email, you should always get their permission to do so. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. It may violate the policies of your ISP if you do mass emailings to people who have not asked to receive your emails.
Make subscribing to your mailing list a two-step process. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.
Limit yourself to sending only one email message each week. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. If you send out too many emails, they might not read them anymore and that’s not good if you spent a lot of time working on the messages.
It’s an excellent idea to have a link where customers can unsubscribe from your email listing. You want to make sure you provide the unsubscribe link and make it easily available for the customer to find. The goal is to give your customers the freedom to choose what they receive, not to force them into something they may not want.
You can learn some valuable information about how not to email market by studying spam. Sign yourself up for a random free email account and then post that email address in various places around the web. You will soon find that spam emails begin to roll in. See what’s wrong with these emails and make sure you don’t make the same mistakes. Make yourself stand out from spam to improve your reputation.
Passive Feedback
Make sure you use both active and passive feedback mechanisms in your email marketing campaign. Active feedback is exactly what you would expect: asking reader opinions in the form of surveys or questionnaires. Passive feedback is generally invisible to your reader and more subtle. There are many software tools available that will track the clicked links on your email messages.
No business or website wants to be accused of spamming. Take every precaution you can to protect your company’s integrity. You can do this by adding an opt-in procedure. When customers subscribe to your list, an automated email that confirms their subscription should be sent. Include more than one link in the verification email – one they can use to confirm and another to indicate the subscription is a mistake. This is an effective way to make sure that your emails are not treated as spam. It will inspire confidence in your customers and let them know you value their security.
Concentrate on making the subscription list focused and highly targeted. You can accomplish this by encouraging your most loyal customers to convince their friends and contacts to sign up to your mailing list. Making the list sound like it is very exclusive will help narrow down your target audience and it will also give your mailings a feeling of authority.
Make sure that the grammar, spelling, and sentence structure of any email you send is 100% correct. This should go without saying, but many people get into the habit of writing an email without thinking. People think: it’s only an email! It doesn’t matter. You are wrong. Every e-mail you send is a direct reflection of your business.
You should utilize multi-part messages when creating your emails in order to ensure that everything is accounted for. This type of message would offer regular text and HTML coding to make sure the recipient can view it as they prefer. Subscribers who prefer plain text will opt out of your emails if you do not make the effort to make your messages available in the format they prefer.
Try to get the permission of a potential customer before sending them an email. Anyone who receives your email but didn’t ask for it can report you to their ISP, leading to your email address and website being put on a spam blacklist. Many readers may opt out of the emails, reducing your list of potential customers. You also run the risk of incurring penalties if you get labeled a spammer.
One way to follow up with customers is to include a coupon offer in an email. Make sure a link is included that allows clients to view the coupon. You can also remind them of the money they will save with your coupons.
With the increased use of email over the last decade, marketing via email is known to most people now. Marketing with email is used by companies to advertise themselves through email. Utilize the tips listed here and take advantage of this effective marketing opportunity.
